Tillies - Marketing Plan

Tillies - Marketing Plan Term Paper example
College
Term Paper
Marketing
Pages 8 (2008 words)
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Tillie’s Day Spa Marketing Plan for 2013 Marketing Vision Tillie’s Day Spa is a high-end destination that offers a comprehensive spa experience. It offers an unmatched experience with chic and comfortable rooms that are equipped with cutting edge technology for services such as pedicure, manicure, foot massage and therapy, facials, body massage and much more…

Introduction

p to clients to all beach events including beach parties and theme nights Establish presence on social media including Twitter and Facebook Establish an employee training program by arranging workshops with foreign trainers Implement an electronic customer feedback system Establish employee rewards and discount program after one year of service Purpose Tillie’s Day Spa seeks to offer a wide-range of tailor-made spa services by foreign qualified and certified professionals for all generations, primarily those between 25-45 years of age. Marketing efforts shall be aimed at providing a glamorous decor with special lighting, textiles and music in the spa tents/rooms along with aroma therapies with scented, exotic candles and 100% natural lotions and oils. Picture Tillie’s Day Spa will attract its clients through social media, hotel referrals as well as wedding planners to try its services. ...
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