Got a tricky question? Receive an answer from students like you! Try us!

Marketing Campaign for a Successful Product Launch - Book Report/Review Example

Free
Author : lindsayrice
Download 0

Summary

Institution Instructor Date Executive Summary Samsung is a big company in the electronic industry. Their entry into the mobile phones industry has seen them grow their image as a globally recognized brand by producing high-end mobile phone devices…

Extract of sample
Marketing Campaign for a Successful Product Launch

This report seeks to explain two important promotional tools, advertising and sales promotion that will be utilized in the successful launch the Samsung Galaxy III mini smartphone. Marketing Campaign for a Successful Product Launch A product launch whether for a new or existing product is a very important stage in the product’s life cycle. It is important that the launch of a product to be spectacular as it is a determinant whether the product will be successful in the market or not (Richardson, 2010). This is a key process especially when the market is saturated. The tasks sometimes overwhelm considering the number of factors that need to be put into consideration such as schedules, deadlines, stakeholders, and several endless tasks. However, the important aspect is that if the campaign is successful then the rewards are worth the trouble. Marketing Campaign Marketing campaign is what separates market leaders from slow growing companies (Shimp, 2010). Three very crucial roles that businesses have to perfect for it to become successful in the market include advertising, marketing, and promotion (Lamb, et al., 2008). Another, important thing marketers need to understand is that, marketing campaigns are not instant but, are composed of well thought ideas, detailed planning, research, and finally coming up with a grand idea (The Entrepreneur, 2013). ...
Download paper

Related Essays

Marketing plan for the healthcare entity (smoking campaign)
This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of…
16 pages (4016 words)
Global marketing strategy and product launch
Besides providing an opportunity to the people to go beyond the ordinary, Dinner in the Sky’s mission is to provide a perfect environment to the customers with friendly services and utmost satisfaction (Mills et al, 2003). The restaurant marks its presence in more than 15 countries (Dinnerinthesky.com, 2012). The focus and the gist of this report would be to present the opportunity which the market of Pakistan presents Dinner in the Sky and to present a marketing plan and an audit of the market in order to successfully launch Dinner in the Sky in Pakistan.
14 pages (3514 words)
Global marketing strategy and product launch
The report concludes by highlighting the possible problems likely to be encountered in the expansions and goes further in giving the recommendations on the overcoming these challenges. AUDIT Company background Tesco PLC is one of the leading companies among the food retailers in United Kingdom with a market share of 15% , the company not only sell food items but also other products including clothing, housewares , alcoholic beverages and gasoline. This company has its major markets in United Kingdom, Wales and Scotland where it has over 550 supermarkets where about 250 are superstores, it also…
13 pages (3263 words)
Marketing Plan - Product launch strategy
Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the most profitable and worth investing industry. There is always an increasing need of different products and devices which assist people in the process of communication. Communication has become one of…
9 pages (2259 words)
Marketing Campaign for Ocean Spray
Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at…
4 pages (1004 words)
choose a multinational company,and Selecting one new market and one product, detail and justify a marketing plan for the launch
. 3.1 Cultural trends. 4.0 Cultural implications for Sony. 4.1 Pricing structure. 4.2 Marketing strategy. 4.3 Budget. 5.0 Summary. References 1.0 Introduction The Sony Corporation is a multi-national conglomerate providing a variety of electronic products for international consumer markets, including a portfolio that includes televisions, gaming systems, cameras and smartphones. Many of Sony’s historical product successes, such as the Sony Walkman (a highly profitable product defining the brand as a pioneering first-to-market innovator), have reached their decline stages. Other recent…
8 pages (2008 words)
Marketing Campaign for a Successful Product Launch
In particular, this report focuses on the four promotional tools that were used that are public relation, direct marketing, promotions and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized in devising a creative mix of marketing activities suitable for a successful marketing campaign. 2.0 Introduction The marketing department of Nokia Company was tasked with devising the marketing campaign plan that would be…
4 pages (1004 words)