Public Relations and Technological Advancement - Essay Example

? Public Relations Introduction The goal and objective of every organization is to escalate business endeavors. Engaging employees in the organizational tasks for the optimization of business endeavors is the foremost important thing for the organizations. Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial. The importance of public relations is necessary in all kinds of organizations as mainly synergy between organizational goals with employees performance is important. Organizations that spend time and money on public relations are deemed to be more successful in the industry (Travis, 2012). There are two mainstream dimensions of public relations; organizational functions and societal functions. The organizational function basically discusses the relationships of employees and stakeholder within the firm. The establishment of systems and frameworks that would assist in the communication of employees and would allow them to bond vividly in the organizational tasks is organizational functions. The societal functions basically discusses that what organization is giving to the society and how is it responding to them. Use of media or any other channel that would address masses is the societal dimension of public relations (Stacks, 2010). The purpose of this paper is to exemplify about public relations and its components. Present precise picture about the proceedings of public relations and how it is benefiting the organizations. Organizational Function The main purpose of organizational functions of public relations remains to enhance the profitability of the organization. The escalation in conventional practices rampant in the organization may affect business negatively therefore improvements in the organizational cultures is of great virtue and magnitude. It is important that there would be no disputes and quarrels among the employees and everybody would work for the enhancement of organizational goals and objectives. Bringing everyone on the same forum can be done through public relations framework. The organizational function signifies that paramount revenues can be made if there is internal rest in the organization. Multinational organizations tend to work immensely on the organizational functions of public relations as ensuring all employees are on the same page to work is imperative (Smith, 2012). The functions of public relations in the organizations include better communication channel between employees, engaging them in different activities, launching training and development sessions, improve feedback system and gauge leadership too. In Coca cola international, public relations within the organization are taken very seriously. The management has ensured that employees working in different capacities would maintain good public relations. The maintenance of good public relations within and outside organization brings good name for the company and for the person himself. The organizational function of public relations enhances motivation of employees too, if it is implemented in delegate manner. The feeling of getting importance by the organization is one of the most inspirational feelings that an employee gets. The maintaining of relationships with external bodies by formulating strategic plans is a part of public relations. For instance sustaining and attaining relations with government institutes (Rainey, 2009). Societal Functions The networking and bonding of the organization publically is the societal functions of public relations. Organizations tend to work vigorously on the societal function of public relations to make good name in the general public. Image of the organization contains sheer value and magnitude which cannot be neglected. People tend to talk and converse about the organizations who have poor relations with the general public. In this age of technological advancements, making roar in the masses is significant as affect on the business can be examined directly. Companies performing societal functions are ahead in the business realm as it amplifies business. Employees lean to work more when they get to know about the positive public response towards the organization (Stacks, 2010). The societal function is given importance more by the multinational organizations. Corporate social responsibility CSR paradigm has great connection with the public relations stream. Basically work for the betterment of masses takes place in fulfilling CSR and through this way organizations convey their message too. Advertisement and publicity through public relations mechanism can be very positive. Most of the organizations now use social media forums for the communication with masses. After acknowledging response from the customers, organizations tend to develop their futuristic strategic plans. This gives them clear-cut horizon that how to operate more efficiently and effectively in the market. Relationships with people are made through media streams too. The organization active in public relations knows how to remain in the consumer market for long (Rainey, 2009). Conclusion This age of technological advancement demands for good public relations of the organizations internally and externally. The internal prototypes are basically to develop frameworks of good communication and working channels. Satisfying employees in the organization is important to sustain and retain them for long period of time. The organization having good public relations internally have precise decision makers and all the employees escort them in making the final verdict. The organizational function of public relations signifies that employees are the main assets of the organizations and their synergy is substantial for the organization growth in every regard. Coca Cola is one of the leading beverages brands of the world and it has focused tremendously on the public and organizational functions of public relations. The firm has been making progress by leaps and bounds because of the usage of effective public relations. They have been able to capitalize each and every move made by engaging employees and general public. Moreover government institutes and other core members of the society are engaged. The company has been using social media networks for long period now so that the presence of the company would be at all forums (Smith, 2012). Their team maintains and runs on the social media networks with the goal to keep organization mission and vision ahead. Public relations are no doubt backbone of all business procedures. In order to remain competitive in the consumer markets and industry, public relations expansion is the name of the game. References Smith, R. D. (2012). Strategic planning for public relations, Routledge Stacks, D. (2010), Primer of public relations research, Guilford Press Rainey, H. G. (2009). Understanding and managing public organizations, Jossey-Bass Travis, E (2012), Definition of Organizational Functions of Public Relations, Demand Media, Accessed 22 May 2013 Read More