The importance of public relations is necessary in all kinds of organizations as mainly synergy between organizational goals with employees performance is important. Organizations that spend time and money on public relations are deemed to be more successful in the industry (Travis, 2012).
There are two mainstream dimensions of public relations; organizational functions and societal functions. The organizational function basically discusses the relationships of employees and stakeholder within the firm. The establishment of systems and frameworks that would assist in the communication of employees and would allow them to bond vividly in the organizational tasks is organizational functions. The societal functions basically discusses that what organization is giving to the society and how is it responding to them. Use of media or any other channel that would address masses is the societal dimension of public relations (Stacks, 2010). The purpose of this paper is to exemplify about public relations and its components. Present precise picture about the proceedings of public relations and how it is benefiting the organizations.
The main purpose of organizational functions of public relations remains to enhance the profitability of the organization. The escalation in conventional practices rampant in the organization may affect business negatively therefore improvements in the organizational cultures is of great virtue and magnitude. It is important that there would be no disputes and quarrels among the employees and everybody would work for the enhancement of organizational goals and objectives. ...
The organizational function signifies that paramount revenues can be made if there is internal rest in the organization. Multinational organizations tend to work immensely on the organizational functions of public relations as ensuring all employees are on the same page to work is imperative (Smith, 2012). The functions of public relations in the organizations include better communication channel between employees, engaging them in different activities, launching training and development sessions, improve feedback system and gauge leadership too. In Coca cola international, public relations within the organization are taken very seriously. The management has ensured that employees working in different capacities would maintain good public relations. The maintenance of good public relations within and outside organization brings good name for the company and for the person himself. The organizational function of public relations enhances motivation of employees too, if it is implemented in delegate manner. The feeling of getting importance by the organization is one of the most inspirational feelings that an employee gets. The maintaining of relationships with external bodies by formulating strategic plans is a part of public relations. For instance sustaining and attaining relations with government institutes (Rainey, 2009). Societal Functions The networking and bonding of the organization publically is the societal functions of public relations. Organizations tend to work vigorously on the societal function of public relations to make good name in the general public. Image of the organization contains sheer value and magnitude which cannot be neglected. People tend to talk and converse about the organizations who have poor relations with the general