StudentShare solutions
Triangle menu

A New Line of Organic Products for an Existing Company - Assignment Example

Not dowloaded yet

Extract of sample
A New Line of Organic Products for an Existing Company

This essay stresses that Auntie Anne’s is regarded as one of the most successful pretzel makers which is recognized in many parts of the world. The company successfully caters to large groups of consumers through its distinctiveness in maintaining quality and freshness of its broad assortment of products. Thus, the theme of this research is to devise an appropriate marketing plan that is to be utilized for launching three different products i.e. Cocoa dusted chickpeas, flavored hazel-nuts and kale chips by Auntie Anne’s. One of the severe challenges that Auntie Anne’s might face is to maintain the freshness and quality of the products while delivering to the consumers. The company specializes in fast packaging of the products. Auntie Anne’s packs food products which are taken out of hot ovens and wrapped almost after 30 minutes following the baking of snacks. This process is followed in a very fast manner as the company focuses not only on packing the products but also preserving the freshness along with those.
This article makes a conclusion that in order to get into a conclusion, a proper marketing plan was designed which reflected the overall strategies that is needed to be undertaken by Auntie Anne’s in order to launch its new organic products in the market. It can be stated that the devised marketing plan would eventually support the company to accomplish its predetermined business targets in terms of successfully introducing new line of organic products in the business markets where it operates. ...
The marketing plan can provide a distinct idea about the current business status of the company and it will also help in analyzing the need and demands for new organic products by the consumers. In addition, the plan will prove to deliver great aid in developing a clear picture about the competitors of the company and the current buying behavior of organic products by the consumers. Thus, all these facets will deliver a lot of clarity for launching the products in a diversified manner. With this concern, this paper will consist of designing a marketing plan for introducing as well as promoting a new line of organic products on behalf of Auntie Anne’s that would comprise cocoa dusted chickpeas, flavored hazel-nuts and kale chips. The plan would entail all relevant marketing strategies that will be required to be undertaken by the company for ensuring a proper launch of the aforementioned products in the business markets where it operates. Moreover, efforts will be made to identify the potential areas and specific segments where these products could be launched backed up with the formulation of an appropriate marketing plan. The steps that are needed to be undertaken for launching the products will primarily be based upon the product’s characteristics. Evaluation of Current Business Prospects of the Organization The current business prospects of Auntie Anne’s are set to be flowing in a very customer oriented manner. There are numerous prospective factors, which the company is currently working upon. The main factor is that the company is intending to create a level of distinctiveness in order to satisfy the customers by complying with their requirements by a considerable level. The products that manufacture by Auntie Anne’s are ...Show more

Summary

This report A New Line of Organic Products for an Existing Company talks that A proper marketing plan can support a particular company to accomplish its desired business targets. An effectual marketing plan has been devised for an American based retail chain named Auntie Anne’s. …
Author : elisha64
A New Line of Organic Products for an Existing Company essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"A New Line of Organic Products for an Existing Company"
with a personal 20% discount.
Grab the best paper

Related Essays

New Slide Footwear Company
In this section, essential cost and revenue assumptions are given in relation to the expectation on the ground. In particular, some of the cost assumptions for the business will include all costs related to production, operations, marketing, and taxes. Costs arising from production and operations include commodities and wages, while the latter include advertising and government taxes among others.
4 pages (1000 words) Assignment
Marketing report for a company that produces health organic food products
The marketing department has formulated new marketing objectives which are going to be employed in order to achieve this. These marketing objectives will focus on improving the sales of the company by studying the customer needs and wants (Kotler et al, 2009, p.
4 pages (1000 words) Assignment
NEW product or service in an existing product/service category
To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34 year old markets.
9 pages (2250 words) Assignment
Marketing Plan for a new Organic goods company
At the outset, an environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats. The paper also details the segmentation, targeting and positioning (STP) strategy and lists the various financial, societal and marketing objectives for the company.
9 pages (2250 words) Assignment
Marketing Plan for a new Organic goods company
In relation to the present market scenario, OABC is regarded as one of the renowned brands in China, which has number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering wide range of organic foods including vegetables, grains, fruits and Chinese crabs and eggs (China Beijing Organic and Beyond Corporation, 2013).
8 pages (2000 words) Assignment
Marketing. New products development
This is so that the company does not loose its customers to competitors and thereby maintain its relevance in the market place. An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product Are there disadvantages in this approach to marketing Are there alternatives to this approach Etc.
8 pages (2000 words) Assignment
Danforth Donnalley Laundry Products Company Integrative Problem
The reason for this is to fully reflect all the costs associated with a certain product using the full-cost accounting method, in which all costs are imputed into the cost of production,
1 pages (250 words) Assignment
Danforth Donnalley Laundry Products Company Integrative Problem
In this case, if the company’s project was financed through a debt, the company would make interest payments. These interest payments represent flows of cash from the company and should be considered cash
1 pages (250 words) Assignment
Consultancy report on a given company/brand competing in the high end fashion business (versace)
Three strategic alternatives are evaluated against strategic objectives derived from the analysis of Versace’s strategic capability. The strategic
12 pages (3000 words) Assignment
New products/processes
Generating ideas for new products and processes in a firm requires the exploitation of various sources of data that is required to generate
5 pages (1250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation