business strategy in global environment

business strategy in global environment Assignment example
Undergraduate
Assignment
Marketing
Pages 16 (4016 words)
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Executive Summary: Fastway is New Zealand’s primer courier and parcel delivery company. This company came into existence 1983, and since then it has gone on to become world’s largest franchise courier services company. The company holds 50 percent of the market comprising of both New Zealand and Australia…

Introduction

The competitors in this market are holding their ground; they are trying very hard to slice of some customers from Fastway’s customer base, but so far, no competitor has been successful in accomplishing this objective. Even though the current operations of the company are redundant, but still the company has been very successful in meeting its customers’ expectations with significant ease. Nevertheless, the company cannot keep operating like this for too long and it will have to take initiatives to improve its current processes. Moreover, the company needs to decide whether it would use its strong capital base to expand into new market or if it will continue to serve in its current market. In this regards a decisive action is needs from the company’s management. Introduction: Tough economic climate has made it imperative upon companies to improve their operation methods, restructure their cost structure and identify new market segments, which the company can serve profitably. In this regards, if a company wants to ensure its survival, it should start its operations in the global arena. A company by initiating its operations in the international arena can expand its customer base and take advantage of the opportunities presented by globalization. To reap the benefits of globalization, the company needs to adopt a global strategy. ...
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