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Essay example - Marketing Plan of Beats by dre. Assignment: Part D.
Pages 3 (753 words)
Marketing Plan of Beats by Dre Name Institution Marketing Plan of Beats by Dre Marketing plan Effective marketing entails the use of a well thought out systematic plan in promoting a product in the market. In marketing Beats by Dre, the marketers should first anticipate customer’s expectations prior to laying out a plan for promoting a product in the market…
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Usually, the goal is posting high revenues from the sales of a product in the market (Czinkota & Ronkainen, 2007). For the case of Beats by Dre, the plan is seeking to strengthen the position of the product in the market by increasing sales. Objectives of the plan The marketer expects to benefit from the plan in six months time. Within the period, the device will have sold in more than 50 countries. An increase in sales will boost earnings from the sales of the product (Kotler & Armstrong, 2012). The number products sold will determine effectiveness of the marketing plan. Alternatively, positive response from the users of the product will determine the success of the product in the market. The brand’s mission is becoming the leader in distribution of entertainment technological devices. The financial goal of the company in a year’s time is soliciting funds to increase the production and distribution of headphones to the market for young shoppers. Marketing strategy According to Kotler & Armstrong (2012), segmentation is critical to penetrating a market dominated by young shoppers. For the case of beats by Dre, marketers should use inter-market segmentation strategy where shoppers base the choice on taste and preferences for technological efficiency of the product. ...
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