With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels. This has not only seen a change in business, marketing strategies but has also seen a growth in new businesses and also a formation of relationships that tend to lean on consumer satisfaction by most business. For a business like Startech the internet is of huge rewards to them as they can expand their business to reach clients from all over the world, in addition clients can easily access their services via the web and they clients can have ease of access to the Startech customer support who would help them with products and services and most important consumers can now access quality goods and services as well as Startech can maintain contact with the customers.
For any company that is operating in a dynamic environment such as that Startech is operating in the channels of business need careful consideration and several factors need to be put into careful consideration. The most important factor in this is the clientele. What does the clientele mostly need and does the business have it? Such careful consideration will help the organisation set mechanisms and frameworks that will help the clients access the goods and services. It also helps the firm come up with considerations on what channels they will set up.
To begin with we shall study the marketing channels by looking at the strategy, framework and the functions. A marketing channel is the link that a business has built to see te transfer of goods from the point of manufacturer to the point of consumption. ...Show more