With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels. This has not only seen a change in business, marketing strategies but has also seen a growth in new businesses and also a formation of relationships that tend to lean on consumer satisfaction by most business. For a business like Startech the internet is of huge rewards to them as they can expand their business to reach clients from all over the world, in addition clients can easily access their services via the web and they clients can have ease of access to the Startech customer support who would help them with products and services and most important consumers can now access quality goods and services as well as Startech can maintain contact with the customers.
For any company that is operating in a dynamic environment such as that Startech is operating in the channels of business need careful consideration and several factors need to be put into careful consideration. The most important factor in this is the clientele. What does the clientele mostly need and does the business have it? Such careful consideration will help the organisation set mechanisms and frameworks that will help the clients access the goods and services. It also helps the firm come up with considerations on what channels they will set up.
To begin with we shall study the marketing channels by looking at the strategy, framework and the functions. A marketing channel is the link that a business has built to see te transfer of goods from the point of manufacturer to the point of consumption. Marketing channels are generally involved in the transfer of ownership and are important to any business organisation as they facilitate the linking of the producer and the consumer of the goods. Through the various marketing channels and through the transfer of ownership of the goods the producer is able to understand and note the needs of the consumers and work towards meeting them. It is also important in that it helps n organisation come up with a pricing mechanism by factoring in all the costs involved in the transfer of the goods from the producer to the consumer, a firm is able to come up with prices that will enable them maintain their margins as well as ensure the goods and services are competitive in the market. A marketing channel also incorporates several factors into it by being involved in the promotion and advertising of the particular goods that is up for sale. Through marketing channels, firms are able to boost and increase their sales in the business which subsequently leads to better revenues and profits. The marketing channels are normally conducted by a department in an organisation or by an independent company tasked with the mandate of ensuring that the company’s goods and services are fast moving in the market. The marketing channel is also known as the distribution channel and is overall involved in activities that promote brand loyalty and brand visibility. The marketing channel of a business also institutes policies and frameworks that are geared at helping the business achieve its short term and long term goals as far as sales are concerned through setting targets and acting in line with company goals and objectives. There are normally three types of communication channels. The communication channel which is involved in the exchange of information between the producers and