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An Investigation of Unilever Performance Management - Assignment Example

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Performance management refers to the method in improving the work performance of workers to the fulfillment of the company’s goal and objectives (United States Department of Agriculture, 2013; Goodrich, 2013). Moreover, research methodology refers to the systematic procedure in solving a particular research problem (Goddard & Melville, 2001). In this study, the purpose of the study is to examine the effectiveness of the performance management of Singapore Unilever.
This comprises numerous sections, namely, research design/report framework, overall research, how to conduct with the literature research, research approach, sampling, data access, methods of analysis, and research limitation.

3.1 Research Design/ Report Framework
This study plans to investigate the implementation of the SMART system of performance management in Singapore Unilever. In order to accomplish this, the data collected are obtained from both primary and secondary data sources. Primary data are significant in obtaining raw evidence to investigate a particular study while secondary data are obtained from literary sources like journals and books (Sapsford & John, 2006, p.142; Nicholson & Bennett, 2008). In this study, the primary data are gathered from both qualitative and quantitative research methods.
In order to numerically measure the performance management of the company, quantitative research method is used. ...
Vartanian (2011) noted that this form of data is important to garner other insights from various authors on the given subject. In this study, literary sources, such as journals, books, newspapers, and government websites are used. 3.2 Overall Research The purpose of the research is to define the significance of implementing the SMART system of performance in the appraisal methods of employees’ work performance in Singapore Unilever. Its objectives include (1) the description of the SMART system of performance; (2) the implementation of the performance system in the company; and (3) the assessment on the results of the implementation of the performance system in the company. Apparently, literature review is also conducted in order to gain scholarly insights on the topic. In order to address the validity of theories reviewed, both quantitative and qualitative approaches are made in forms of surveys and focused group interviews, respectively. The survey was participated by employees while the focused group interview’s primary respondents are those employees in the managerial position. To select the respondents for the survey, simple random sampling is used while judgment sampling is used in selecting the participants for the focused group interview. Both qualitative and quantitative methods are used for data analysis. Furthermore, distance plays a major role in hindering the researchers to conduct a direct observation to the activities of the company. 3.3 How to Conduct with the Literature Research As defined, literature research is the review of other literary sources like journals and books, in order to obtain additional data that will be used as evidence for a research project (Timmins & McCabe, 2005, p.41). It is important to ...Show more
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Summary

III Research Methodology
A study has to have a clear and effective research methodology in order to successfully carry out its purpose to investigate the effectiveness of the SMART system of performance management once applied in Singapore Unilever. …
An Investigation of Unilever Performance Management
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