An Investigation of Unilever Performance Management

An Investigation of Unilever Performance Management Assignment example
Undergraduate
Assignment
Marketing
Pages 12 (3012 words)
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III Research Methodology
A study has to have a clear and effective research methodology in order to successfully carry out its purpose to investigate the effectiveness of the SMART system of performance management once applied in Singapore Unilever. …

Introduction

Performance management refers to the method in improving the work performance of workers to the fulfillment of the company’s goal and objectives (United States Department of Agriculture, 2013; Goodrich, 2013). Moreover, research methodology refers to the systematic procedure in solving a particular research problem (Goddard & Melville, 2001). In this study, the purpose of the study is to examine the effectiveness of the performance management of Singapore Unilever.
This comprises numerous sections, namely, research design/report framework, overall research, how to conduct with the literature research, research approach, sampling, data access, methods of analysis, and research limitation.

3.1 Research Design/ Report Framework
This study plans to investigate the implementation of the SMART system of performance management in Singapore Unilever. In order to accomplish this, the data collected are obtained from both primary and secondary data sources. Primary data are significant in obtaining raw evidence to investigate a particular study while secondary data are obtained from literary sources like journals and books (Sapsford & John, 2006, p.142; Nicholson & Bennett, 2008). In this study, the primary data are gathered from both qualitative and quantitative research methods.
In order to numerically measure the performance management of the company, quantitative research method is used. ...
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