DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT - Assignment Example

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DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT

Factors such as form, purpose, close alternatives, substitutes, and their brands are some of the variables that customers may focus on while making the decision to purchase a product. In marketing, companies try as much as possible to investigate the variables that customers seek from a product and try to integrate this in the final product. However, no company exists in the market place without competition and this makes the quality and price variables uniform to some level. Companies in the quest of attracting and maintaining customers use marketing through which they promote and offer information about their products to the potential target customers. Marketing mix is a strategy that companies use to communicate to customers and offer information that can secure a purchase (Berkowitz, 2010). In this case, this paper considers the Lodox Statscanner X-ray Unit, which is a radiotherapy imaging device. The purpose of this paper is to analyse the marketing plan undertaken. ...Show more

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LODOX STATSCANNER X-Ray Unit Name: Institution Affiliation: Date: Table of Contents Introduction 3 Product Overview 4 Product Technology 5 Product Benefits 6 Marketing Strategy 7 Marketing Plan 8 Management Summary 8 Economic Projections 8 The Qualitative Market 9 The Quantitative Market 9 Trend Analysis 9 Competition 9 Problems and Opportunities 10 SWOT Analysis 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 Appropriate Growth Strategy 11 References 11 Introduction The target market of a product is a theoretical framework that companies formulate based on the perceived customer trends in terms of income, social class, perceived preferences and forecasts based on historical data…
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