Ikea - Case Study Example

Free

Extract of sample
Ikea

The value is foremost focused on the customers. Ikea has an idealistic notion of its business, where it emphasizes customer needs and budget as its way of life. Its organizational culture and production approach concentrate on delivering value that has meaning for customers because it is value that they can afford and it results to products that have practical essence to their lives. Aside from customer-centered pricing, Ikea produces value for its shareholders through its pricing strategy. Rydberg-Dumont explains that Ikea starts with the price tag and designs products from there. She says: “We design the price tag first.” The target price is aligned with market needs, so that the products will have sure buyers.2 The pricing strategy allows Ikea to focus on manufacturing products that have high quality and that are constantly evolving according to changing customer needs and lifestyles. Ikea serves value to its shareholders by ensuring that it makes products that not only customers can afford, but can provide profit for the company. Ikea carefully balances the target price through aligning market needs and lifestyles and production costs, so that the company makes profit that can enable it to continue and to expand its business. ...Show more

Summary

Name Instructor Class 12 July 2013 Ikea: Good-Value Pricing Strategy Ikea is a multinational corporation that produces and sells low-cost, good-quality furniture. Its promise of value is driven by its mission: “To create a better everyday life for the many people.” To do so, it pursues good-value pricing strategy, where it can offer a better life to its customers by providing quality furniture that they can afford…
Author : yundtjimmie
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Ikea case study"
with a personal 20% discount.
Grab the best paper

Related Essays

A Model for the Allocation of Value in Western and Eastern Art Markets
This essay considers evidence in the literature pertaining to differences between the cultures involved in the Western and the Eastern art markets and the way value is allocated. Following this, the models currently used to evaluate the art markets and the allocation of value within these markets will be examined, and an alternative model for evaluation will be proposed.
53 pages (13250 words) Dissertation
IKEA of Leadership and Management
SWOT Analysis of IKEA…………………………………………………………………6 3.1.1. Strengths of IKEA……………………………………………………………………..6 3.1.2. Weaknesses of IKEA………………………………………………………………….7 3.1.3.
20 pages (5000 words) Essay
IKEA and India
Critical reflection : p.16 3. References : p.18 Part A: Analysis Introduction Ikea is one of the most prominent home furniture manufacturers in the world. Headquartered in Sweden, Ikea company was founded by Ingvar Kamprad. In the 1940s-1950s, Ingvar Kamprad shaped the development of IKEA into a furniture retailer.
16 pages (4000 words) Assignment
IKEA looks to furture Penetrate the U.S Market.
Although change and realization of the problems that are preventing a firm from a more successful result has a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by the following acronym: DEFINE.
5 pages (1250 words) Case Study
IKEA: Entering Russia
IKEA is one of the world’s largest produces and retailer of high quality, but inexpensive furniture. Its leadership in the industry may also be attributed to it’s believe that furniture should be packaged like any other product in retail store and assembled by customers from home.
7 pages (1750 words) Case Study
IKEA General international markets activity
a renowned furniture retailing company. The study has selected Indonesia as the venue for international operation for IKEA. At present, IKEA doesn’t have any business operation in Indonesia but the company has announced that it will enter Indonesian ready-to-assemble furniture market by establishing partnership with PT Hero Supermarket by 2014 (Cahyafitri, 2012).
12 pages (3000 words) Essay
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 pages (1500 words) Essay
Strategy Context Report : IKEA
The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
12 pages (3000 words) Essay
CW
Its development was focused towards response to changes in consumer spending habits and venturing into other business practices such as doorstep delivery. Due to the increasing number visitors, its
2 pages (500 words) Essay
"Optional"
nal computing uses binary system for processing data developed as bits, quantum-computing uses entanglement and superposition phenomena in performing the same task (ThinkQuest, 2014). QC is an advancement of the classical and conventional computing. According to current digital
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT