Marketing Essays

The paper “French Connection Fashion ” is an actual example of a marketing business plan. This paper seeks to present the report of an ethically inspired Spring/Summer capsule, Collection fashion range plan for French Connection UK. The initial portion of this report summarizes the brand’s profile and conducts a SWOT analysis, and the second part offers a justification for the fashion range plan.

The paper “Wal-Mart’s Prerequisites of Solid Growth and Target” is a brilliant example of a marketing report. In the midst of the economic crisis that started in 2007 in the United States and that was touched off by the mortgage and banking crisis that took down the likes of Lehman Brothers and Bear Stearns, the cascade of negative economic effects extended to the retail sector.

The paper "Starting Segment of Catering Cookery Club" is an exceptional example of a business plan on marketing. Aden catering has decided to make improvements in its existing business by utilizing the opportunities that have appeared in the market. The new opportunity is running health eating cookery clubs.

The paper “Aberdeen Maritime Museum- Marketing Audit and Plan” is an actual example of a marketing business plan. Museums are not about market shares and numbers but their impact on society and making the community and its culture better. Through focusing on the social impacts of museums, there is a need to sensitize the public to support museums.

The paper “Aberdeen Maritime Museum Marketing Strategy and Expected Results” is an affecting example of a marketing business plan. Aberdeen Maritime Museum is the city’s award-winning museum within Aberdeen city that keeps the history of the North Sea among the people of Aberdeen. It is situated in the ancient Shiprow and integrates the Provost Ross’s House.

The paper “Strengths and Weaknesses of Elecdyne” is an excellent example of a marketing report. Elecdyne is a Japanese SME that is found in Tokyo, having begun its operations in the year 1990. In beginning its operations, the company initially employed 5 workers; however, the company now has an employee base of 100 workers.

The paper “Procter and Gamble Perspectives in Indian Hair Care Market” is a cogent example of a marketing report. Pantene is one of the strongest hair care brands of P&G. In Europe, it is the market leader whereas, in India, it comes second. Pantene has a long legacy of offering consumers supreme quality products that have epitomized hair care.

The paper “International Marketing for Etisalat in Abu Dhabi ” is a convincing example of a marketing report. Etisalat is an Abu Dhabi-based telecom service providing company. The company is the leading service provider in the Middle East market. The company is one of the largest corporations in the GCC region.

The paper "Gullfaks Oil and Gas Field" is a wonderful example of a business plan on marketing. With the increased level of petroleum consumption in the world, the current status of the oil and gas industry in political, social, and technological spheres has also enhanced. In the latest decades, this figure is likely to grow, and the demand for oil and gas extraction worldwide continues to rise over the coming years.

The paper "Testing Market Price for Weak Form Efficiency - London Stock Exchange" is an outstanding example of a marketing report. Market efficiency dictates that a market price of any security signifies the consensus guesstimate of the security`s value in the market. Thus, the efficient financial market is achieved when security prices replicate all accessible public information concerning the economy, concerning financial markets.

The paper "Product Market Conditions of the US Postal Service " is an outstanding example of a marketing report. The following essay is a report to the US Postal Service (USPS) directors diagnosing the state of affairs and contributing some forecasts on what might be a more sustainable and applicable business model.

The paper “IKEA Strategy in Arab Countries ” is a thoughtful example of a marketing report. IKEA is best known as an international furniture retailer headquartered in the Netherlands. The company operates in 43 countries. IKEA has successfully internationalized its business in overseas locations by devising country-specific marketing and product strategies.

The paper “Business Process of Apple - Focusing on Leveraging the Brand Value in the International Market Place” is a meaningful example of a marketing report. The business environment is formed with the internal and external factors which influence the operations of an organization. The environmental factors influencing the business processes have increased with the changes in the business process.

The paper “PC World - Marketing Planning and Strategy” is a detailed example of a marketing report. With its trade operations mainly in the UK and Ireland, PC WORLD is probably one of the largest retail chains selling mass-market computers. The business is part of investment giants Dixons retail. The electronics of interest in PC World's business are targeted to the fields of computing, etc.

The paper “Swift Airline - Entering into Market, Increased Flight Numbers, Cabin and Food Services ” is a worthy example of a marketing report. Swift Airline is a regional carrier making flights to seven destinations with ten routes. The airline operates as a normal carrier and this means that the charges for the ticket are moderate.

The paper "Tourism and Hospitality Marketing" is a decent example of a MArketing report. In this high competitive corporate world, businesses are devising ways of gaining a larger market share than their rivals.  In their expansion strategies, firms engage in the production of new products that meet their consumer needs. However, the success of these products is determined by the kind of marketing strategies used by the firms.

The paper ''The Role of Strategic Marketing in an Organization'' is a wonderful example of a Marketing report. Evolving technologies combined with the dynamic global changes within the consumer demands, to a larger extent threaten even the most considered successful brands as well as established producers of both consumer and business products.

The paper "Theory to Practice Analysis in the Advertising Industry" is a perfect example of a report on marketing. Advertisers have learned how to use persuasion to sell their products, they now have a storehouse of knowledge regarding such methods. This knowledge helps them in maintaining their market.

The paper "How To Create Products Customers Love" is a great example of a report on marketing. Balcom International is a reputable firm that has been in operation since 1993, offering specialized IT services to both the United Kingdom and the entire European population. The company intends to usher in a robust product that will ensure a near-permanent solution to the virus fiasco.

The paper "Healthcare Marketing Knowledge Assessment" is a good example of a report on marketing.  The argument against healthcare advertising can be tied to both ethical and economic grounds. The proponents of healthcare advertising argue that it is harmless, educational, and economically essential.

The paper “ Multimedia Project for Coffee Beans Company” is an outstanding example of a business plan on marketing.  Strategic plans are necessary for providing solutions to various business problems. In this case, the designing of a multimedia website for the coffee bean shop is seen as one such strategy that will not only help the shop gain customer preference.

The paper “Marketing Group’s Vision, Objectives, and Activities ” is a  delightful variant of a business plan on marketing. In my working place, four departments exist include finance department, marketing department, production department, and quality department. Personally, I do work in the marketing department.

The paper “Marketing Strategies Which UNE Life Can Adopt during the Different Phases of the Product Life Cycle” is a convincing example of a marketing business plan. The paper provides a detailed strategic marketing strategy for UNE Life based on the different stages of the product life cycle through which the overall business dimensions can be shaped up.

The paper “Micro- and Macro-Analysis of Adidas AG” is a worthy variant of a report on marketing. Adidas AG is a German multinational corporation that the company engages in the sporting goods and equipment industry. Adolf Dassler started the company in 1924, as “Gebrüder Dassler Schuhfabrik,” and re-launched it in 1949 as, “Adi Dassler Adidas Sports.”

The paper "Coca-Cola Company Marketing Essentials" is a great example of a Marketing report. The Coca-Cola Company is popular in the world for the production of unique beverages that are consumed across the continents. The company was established by Asa Candler in 1892 and has its headquarters in Atlanta in the Georgia district of the United States.

The paper “Tever - Marketing Activities Crucial for the Brand Success” is an actual example of a marketing business plan. This paper presents a marketing plan for a brand called Tever. It is a new brand that produces customizable keyboards. The current objectives include raising the awareness of the brand and building a loyal clientele.

The paper “International Marketing Proposal for Piconizer in the US” is an inspiring example marketing business plan. In a bid to increase revenues and subsequent profits, companies often decide to expand to other countries. Prior to this decision, there is a crucial stage that entails the investigation of the target market. Typically, companies will investigate the state of the targeted country.

The paper “A Company’s Need to Focus on the Product for Generating Profit” is a perfect example of a marketing report. The idea chosen for the proposed product is taken from the artwork by Susan Hiller and her collection From the Freud Museum 1991–6. I went to the Tate Modern with my group but I did not find the art of my interest. It is the reason that I selected the art from the web.

The paper "Trends in Residential Property in Nigeria" is an outstanding example of a marketing capstone project. Residential property, apart from being purchased for occupation and use, can be held by the owners as a good form of investment. It is in this aspect that many investors would rush to put their money into residential property development so as to receive monthly returns in form of rent.

The paper ''Tourism Marketing'' is a wonderful example of a Marketing report. Caribbean Tourism Organization was established in the year 1989. The organization was formulated under the Caribbean tourist association of 1951 and the Caribbean development center of 1974.

The success of business organizations depends on effective advertising since it is through advertising that they can inform the public and the target market about their products. Critics of the concept have pointed out that advertisers use deceitful, misleading advertisements and that they disregard their ethical responsibility by presenting vulgar, abhorrent, and indecorous advertisements.

The paper "Social Media Marketing Defined" is a great example of a capstone project on marketing. Web 2.0 involves a lot that just social media. It involves creativity, building communities with a unified goal, sharing of videos, pictures, notes, etc., increased participation of individuals, privacy, the Internet, blogs, interactivity, wikis, the World Wide Web (WWW), and much more.

Since Elizabeth’s Fashion commenced in 1999, it has grown tremendously from just a single store in Sydney to 20 stores across Australia by 2014. For this reason, the business has expanded over the years from its flagship retail store which was located in Sydney to having its corporate headquarters located in Byron Bay, New South Wales.

The paper “PESTEL and SWOT Analysis of Mengo - Soap Meeting the Customers’ Demands and Expectations” is a thoughtful example of the marketing report. Mengo will be made from natural ingredients. That is, it will be made from fresh goat’s milk. The soap will not use powdered milk because of the chemical ingredients they contain.

The paper ''Consumer Decision Making'' is a wonderful example of a Marketing report. Todays’ age and era, have witnessed an increase in human needs, varying from the basic to non-basic or luxurious needs. Consumers continue to buy different commodities and hence the need for different business organizations to study consumer behavior, to ascertain the correct type of commodities that are relevant in the market.

The paper “Marketing Audit for Apple Inc” is a great variant of a report on marketing. This report is based on the analysis of Apple Inc. A company with reference to marketing. Generally, the report is a market audit of the company. The report outlines the strengths, weaknesses, opportunities, and threats with reference to the company.

The paper “Adventure Park – a Need to Increase Customer Loyalty to Realize More Profit Margin” is a fascinating variant of a report on marketing. Adventure Park is a water park and amusement park situated in Victoria near Geelong. The adventure park has several attractions including water playgrounds and water slides.

The paper “Azeta Pty Ltd - Innovation Enabling the Company to Attract More Customers” is a meaningful variant of the business plan on marketing. The current system used at Azeta Pty Ltd lacks an online platform and solution which has negative impacts on the marketing and customer interaction process.

The paper “UNE Life - Strategic Marketing Plan” is a cogent variant of the business plan on marketing. There is no single thing in life that can be achieved without a strategy. This applies to marketing as a factor of all businesses. Marketing cannot be looked at as a single entity but it is a combination of several factors tied together that are aimed at ensuring the success of the business, etc.

The paper "Marketing Evaluation" is a great example of a Marketing report. This report offers a strategic focus on organizational marketing activities and strategies. In this case, the report compilation is based on three main marketing questions and aspects. First, it evaluates the role and rationale for customer relationship management in marketing. It evaluates the role of advertising in organizations marketing strategies in the market.

The paper “LED Advertising Truck Business in Australia - Challenge of Technology-Based Marketing Platform” is a creative variant of a business plan on marketing. The proposed venture is a service delivery organization offering marketing and advertising services for organizations in the Australian market through LED advertising trucks.

The paper “Marketing for Company to Become the Leading Provider of Commercial Drone Services” is a cogent variant of the business plan on marketing. The vision of the company is to be the leading provider of commercial drone services in the country. The mission of the company is to continuously provide highly innovative and effective commercial drone services.

The paper “KFC Brand Plan for a Health Club” is a brilliant variant of the business plan on marketing. This brand management plan is based on an idea for KFC to introduce a health club brand. KFC is one of the largest fast-food restaurants and the health club is expected to help in addressing issues associated with sedentary lifestyles and poor diet habits.

The paper “Nucor Marketing Strategy Analysis” is a perfect variant of the report on marketing. The purpose of this report is to analyze Nucor and come up with strategies that it can adopt. The report established that the company has been successful for a long time due to good management.

The paper “AirBar Plans to Penetrate the Hong Kong Market” is a forceful variant of the business plan on marketing. The Hong Kong technology and PC peripheral industry are in the boom due to several incentives. Neonode develops optical interactive sensing technology such as AirBar. The product is subject to supplier power, consumer powers, the threat of subsidy, competition rivalry, etc.

The paper “Lost Paradise - Event Promotion” is an excellent variant of the business plan on marketing. Lost Paradise festivals is an annual event that takes three days between 29th and 31st December. The festival that takes place in Glenworth Valley attracts more than 6,000 people who participate in an array of activities including music, food, art, yoga, and performance.

The paper “Integrated Marketing Communication Plan for Bradleys Co” is a worthy variant of the business plan on marketing. A significant change has been observed in the way in which communication takes place between the organization and the customers. Technological advancement and innovations have made a great impact on millions of people.

The paper “K & K Fashion Ltd - Chinese Fashion and Apparel Industry Perspectives in the Chinese Market” is an affecting example of a marketing report. Multinational retail and consumer-products companies have looked to emerging markets in China to drive the next wave of growth as a result of the country’s recent economic performance.

The paper "How Do Customers Consider the Smartphone’s Functions" is an outstanding example of a marketing capstone project. Ever since the invention of cell phones in 1973, it has become part and parcel of human life. More and more people continue to use cell phones for their daily communication purposes. The main communication purposes of cell phones are voice calls and short messaging service (SMS) functions (Zheng, 2006).

The paper “The Situation Analysis of Eagle Boys Pizza” is a thoughtful example of a report on marketing. This situation analysis of Eagle Boys Pizza located in 353 Anzac Highway Plympton whose vision is to be the preferred choice in food processing and mission to spread, happiness reviews the current characteristics and status of the firm where the major purpose is to provide pizzas to Aussies.