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Marketing Essays

Result for Subject Marketing:
19885 essays
Delivering Happiness Book Report Marketing Book Report/Review
1 pages (250 words) , Download 3 , Book Report/Review
Free
A good customer service is importantly a golden rule for every firm because it help companies in attracting a large number of customers. A unique selling Proposition (USP) is difficult to pin down, but its not the case with Zappos, which is the customer service company,
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Market Expansion Grid Tool Marketing Assignment
1 pages (443 words) , Download 3 , Assignment
Free
The product/market grid has proven to be very vital in business unit strategy processes to determine business growth opportunities. Apart from assessing current business opportunities, designing the business portfolio includes finding products and businesses the company should consider in the future. The company needs to compete effectively.
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Analysis of Black Eyed Peas Band Case Marketing Assignment
3 pages (915 words) , Download 3 , Assignment
Free
A CEO recognizes that he had never seen someone dealing with others like Will.i.am did. In this, he visualizes professionalism in carrying out duties and roles. The consistency of the band is also something to identify. The band remained true to their calling in offering the best to the public as far as advertising is taken into consideration.
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Wily Technology Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Cirne employed fifty employees for helping him construct the company and successfully lead a strategic revolution of the company. Cirne was able to make the interest of Peninsula Capital and the investor of small institution
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The Issue of Marketing and Environmental Factors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Economic progress is clearly a factor of the interdependence between different economic entities. Without the endless opportunities presented by global marketing, there would be limited growth prospects. In this era, numerous organizations are successfully conducting marketing campaigns both locally and globally.
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Cas study redbull Marketing Outline
1 pages (250 words) , Download 3 , Outline
Free
1). National and local government policies influence the market environment by defining how companies should enter, operate, and quit the market. The government advocates for brand protection as in the case of Red Bull
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Context planing article Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Hatcher (2005) in his article Context Planning: The Door to media’s future fondly calls this new version of media as ‘contacts’. According to the author, media is assigned with a new task of conducting incessant research on ‘how customers
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The American Based Car Rental Industr Marketing Case Study
6 pages (1641 words) , Download 2 , Case Study
Free
In the year 2010, Enterprise provided employment to 68,000 graduates of college or university. Enterprise recruited individuals who were oriented towards the goal, had required skills to solve certain problems, decent communication skills, skills for providing customer service, strong ethics for work and were flexible.
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Evaluating the Performance of Starbucks Marketing Essay
6 pages (1596 words) , Download 2 , Essay
Free
History is full of inspirational true-life stories of great men, captains of industry, and great warriors of war who started from humble beginnings and rose to become iconic figures in the human race. One such story is of Howard Schultz. His is a really inspirational story of how people can go from rags to riches. His name is proudly associated with the famous coffee retail outlet called Starbucks.
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Basic Strategies of Starbucks Marketing Research Paper
7 pages (1912 words) , Download 3 , Research Paper
Free
The beginning of 2007 was a time of economic recession in the world as fuel prices shot up and Starbuck experienced the retailers’ pain. As the company attempted to reduce its expenses by replacing the furnishing and chair with less expensive ones, the customers found it uncomfortable to rest for a cup of coffee.
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Advertising Objectives of Daewoo Electronics Marketing Assignment
12 pages (3408 words) , Download 2 , Assignment
Free
Daewoo Electronics has been in the market for quite a long time, still; it does not enjoy a larger share of the market. The electronic business has become so lucrative in the country thus attracting lots of investors. This has posed very stiff competition to the company. In this regard, it needs to come up with measures to create awareness about its products.
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Sustainable Marketing Campaign for Virginia Community Capital Inc Marketing Essay
12 pages (3223 words) , Download 2 , Essay
Free
These contributions aim at heightening the purchasing power of the low-class citizens of the town. The organization has opted to promote the existing saving program via its subsidiary banking division. The organization, in the first two weeks, plan to carry promotional programs of the implementation calendar as seen in the above table (Chouinard, 2005. P.45)
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Culture: Barriers to Intercultural Communication Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
I can speak a little of Chinese while she also can speak a little of Arabic, and we use English as our main language. Both of us are not native English speakers. Sometimes when we cant express our needs or feelings we try to use all the
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Survey analysis for online resale shop Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The participants for this study have been selected using random sampling method. All the participants were initially approached with a consent agreed. However, only those participants were
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Ethical Marketing Marketing Case Study
1 pages (510 words) , Download 3 , Case Study
Free
Another practical way of ensuring that the employees of such a firm are addressed on the issue is by organizing conferences. Such conferences should be well-tailored to handle ethical issues and if necessary other issues on good corporate responsibilities. Even though initiated by an officer from the firm, will attract a third party opinion.
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Corporate Social Responsibility and Financial Performance Marketing Essay
12 pages (3133 words) , Download 3 , Essay
Free
Essentially sustainability revolves around many factors of a company i.e. corporate social responsibility, a successful brand, and performance development and management. Concurrently, this report is an utter analysis of the above factors, providing information on them concerning how neglecting any of them affects the sustainability of a company.
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Marketing Plan of Get It Done Office Pros Marketing Essay
5 pages (1567 words) , Download 2 , Essay
Free
The ‘Get It Done Office Pros’ is a proposed business, which will provide environment-friendly cleaning services to its customers. The company will be established as a partnership venture by two co-founders, Mr. John Good as well as Mr. Wanda Morris in Columbus, GA. In this marketing plan, the final rollout of the company services will be devised and proposed accordingly.     
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What is the Attraction of Dove Ad Legacy Marketing Coursework
5 pages (1250 words) , Download 3 , Coursework
Free
The chosen Dove ad is ‘Legacy’. The ad focuses on the stories of several mother and daughter pairs responding to a question on how they felt about their bodies. The daughters are young children, and the mothers are generally in the prime of life. Mothers are the target audience for this communication.
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The Strengths of Note Fragrance Marketing Research Paper
7 pages (1891 words) , Download 2 , Research Paper
Free
Women at this stage of life mostly know what they want in livelihood and are strong financially, so pricing is not a very big issue for them. Maintaining the brand at its highest level is enough to keep most of the customers, but the key objective of the business should be enough to create newer interests and reinforcement of the brand.
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Marketing Management of British Airways Marketing Research Paper
12 pages (3142 words) , Download 7 , Research Paper
Free
British Airways is one of the largest companies in the United Kingdom. It is a very famous international airline company in the world. British Airlines' main hub is at London Heathrow Airport. The company was established in 1974. The British Airways Board was founded in the year 1972 by the UK government.
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Marketing Blueprint for Tesco Marketing Essay
10 pages (3038 words) , Download 2 , Essay
Free
All multinational firms vigorously try to expand to newer markets so that new opportunities for growth can be trapped. Tesco has already been able to expand itself successfully in a number of markets. However, in order to maintain its leading position in the retail industry, it is essential for Tesco to spread out into newer markets. 
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Market Research and Information Marketing Essay
1 pages (534 words) , Download 2 , Essay
Free
Additionally, it is also important to also note that in 1974, not many women had the chance to purchase cars as opposed to the contemporary society where the women are concerned about the technical parts of vehicles considering that they too have become frequent users of vehicles (Ben-Ari 19-21).
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Social Media, Search Engine, and Mobile Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Before the advent of the Internet, companies could only create branding and secure a market share via traditional personal sales methods and in-store sales. Both the textbook and the online marketing videos assert that online marketing utilizes the Internet to deliver promotional marketing messages to consumers.
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INTERNET MARKETING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015). Budget: According to most Web developers, it costs an average of
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British Airways - an Innovation Lab in the Sky Marketing Case Study
7 pages (1775 words) , Download 2 , Case Study
Free
British Airways is among the leading airline companies in the world. The company is United Kingdom’s flag carrier airline and boasts of the largest fleet sizes, international destinations, and international flights in the country. The company enjoys global acceptance owing to its effective marketing endeavors (Cutlip, 1962).
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Marketing of Services Marketing Assignment
8 pages (2163 words) , Download 2 , Assignment
Free
Whereas a service is a deed, act, or performance, quality on the other hand refers to the degree of excellence in service performance. Service quality is, therefore, the degree and direction of a discrepancy between consumer’s views and expectations in terms of different but relatively important dimensions of the service quality which can affect their future purchasing behavior.
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Tangible and Intangible Brand Attributes Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These include; price, beauty, quality, reliability. Both of these elements play a significant role in influencing the customer behavior. In addition, they enhance the value of the product or service in the market. However, one of the major differences between the two aspects is that tangible attributes can be seen, touched, or smelled.
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Fast Food Rulers in China Marketing Research Paper
4 pages (1294 words) , Download 3 , Research Paper
Free
Market research carried out in China revealed that Chinese tastes and preferences were different from those in the US market. As a result, the Yum Corporation decided to adopt a different strategic approach. The approach entailed the addition of dishes to the KFC menu that conformed to the Chinese local delicacies.
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Product Life Cycle Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
The initial phase is the introduction of the 3D television that required the application of the most recent technology. The design engineers tasked with the responsibility had to carry out scientific research to identify the best communication
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McDonalds Marketing and Promotional Activities Marketing Case Study
4 pages (1133 words) , Download 2 , Case Study
Free
The fast-food retailers with the objective of earning profit sometimes tend to provide food products that are harmful to health. Obesity has become the major health issue for which the fast food industries are being held responsible. Fast foods contain high amounts of fats and calories that are unhealthy and therefore consumption of those foods leads to obesity and other health disorders.
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Retailer Assignment Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As expected, my experience in the supermarket was completely different from the department store. Differences in experience were evident in the responses of the sales personal, price, product assortment. With variations of products and consumer buying behaviors,
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Expanding Business in the Chinese Clothing Market Marketing Essay
5 pages (1428 words) , Download 3 , Essay
Free
In this regard, Hawes & Curtis is recognized to be a popular name in the clothing industry of the British region. Hawes & Curtis is a popular British shirt-making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing large collections of menswear as well as women's wear accessories.
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Marketing Plan for Atlantic Quench Marketing Essay
17 pages (5146 words) , Download 2 , Essay
Free
The following report in general deals with the market analysis of Atlantic Quench. The market analysis of the juice market, in terms of the current market share of different categories of fruit juices and their expected future growth trend, is analyzed. The main competitors and their product mix are also analyzed.
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Consumption of Fast Foods by University Students Marketing Essay
16 pages (6145 words) , Download 4 , Essay
Free
Fast foods are very much popular among college and university students despite the fact that their consumption has been associated with adverse effects on health and nutrition. These foods often provide energy-dense and nutrient-poor food. However, practices and attitudes concerning the consumption of fast foods in colleges and universities have been understudied.
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Marketing Audit Analysis: The Sony Corporation Marketing Assignment
7 pages (1901 words) , Download 2 , Assignment
Free
Having new product benefits and features, if a radical innovation disrupts the market, will give Sony a better brand reputation and more brand equity if the business seeks, long-term, a diversification strategy. Brand equity is substantial for a firm in terms of revenue growth and the ability to enter new markets, hence innovation as a brand goal maintains ample profit and image-related benefits.
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Factors Affecting Spending in the Store Marketing Case Study
12 pages (3826 words) , Download 2 , Case Study
Free
On the other hand, income positively affects the amount spent, in line with the position taken by Peter et al. (2003). It is therefore prudent to advise the store owner to stock the shop with goods that resonate well among members of the various income categories, as opposed to basing their marketing on gender, loyalty, and age.
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Building Customer-Brand Relationships Marketing Essay
2 pages (740 words) , Download 2 , Essay
Free
It is natural for businesses to seek to be successful and most of them work hard in order to achieve the success they desire. Understanding the buying patterns and behavior of customers is among the elements that are important as far as achieving success is concerned(Reynolds & Olson, 2000, p. 120).
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The Purpose of the Business Research and Its Methods Marketing Assignment
4 pages (1179 words) , Download 3 , Assignment
Free
Exploration research seeks to provide the researcher with information aimed at familiarizing themselves with the topic. It aims at satisfying the researcher’s curiosity through answering basic questions and consequently improving the understanding of the researcher on the topic. Explanation of a given phenomenon forms the hypothesis of the study.
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Smartphones in the US: Market Analysis and Samsung Marketing Research Paper
8 pages (2174 words) , Download 2 , Research Paper
Free
The Samsung Galaxy S6 Edge is designed specially from glass and metal instead of plastic and affiliated compounds. It has a design thickness of close to 7mm thick and is designed to resist bending. This quality digs deep into the structure design of Apple. The phone has 3GB of LPDDR4 RAM and well placed octa-core Exynos processor.
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Product Description Target Market Marketing Assignment
5 pages (1000 words) , Download 2 , Assignment
Free
As the paper, Product Description Target Market, highlights a good outline for a target market enhances the setting of the product prices, and services, as well as guidance during the creation of promotional activities like advertisements. Besides, this outline helps during the distribution of these products and services. 
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Stacking Passengers in Airplanes Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The use of stacking seats in airplanes comes with a few advantages from the perspective of the traveler in that the price of boarding the airplane would be cheaper as the passengers increase. Another good news involves the fact that with the arrangement, passengers would not have to look at the back of the passenger in front of them.
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Company Capabilities and Value Chain of IKEA Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Taking lessons from the example of DELL, and considering the readings and experiences of visiting IKEA outlets, it can be seen that such capabilities of these big names, mainly referred to as make-to-order by the gurus of operations management; these are the skills that actually make them stand out from their competition.
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Customers Satisfaction and Marketing Marketing Essay
7 pages (2026 words) , Download 2 , Essay
Free
Marketing is the management process that identifies, anticipates, and supplies customers’ requirements efficiently and profitably. There is that natural desire in all customers to satisfy their complex needs, and this should give a starting point for marketing, which aims to assist the customers in attaining their hearts’ desires.             
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Australia's Apparel Industry Analysis Marketing Case Study
9 pages (2603 words) , Download 3 , Case Study
Free
Generally, Australian consumers and designers are well aware of the trends in the world market. The designers who design the final garment are very well updated on the latest trends in Europe and the US. Apparel export from Australia has been increasing from 2000 with few ups and downs during 2006 and 2009.
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Question for IM Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The main focus is to share in ownership of newly formed alliance in order to maximize competitive advantages in their joint markets. This strategy is different other modes where a company enters a foreign market as an individual company. Choosing
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Practical Replication of Any Business Start-Up Marketing Case Study
2 pages (573 words) , Download 3 , Case Study
Free
Go Venture Entrepreneur which provided a perfect learning tool for business education classes. It created practical replication of any business start-up, day-to-day management of business enterprises, as well as individual activities. The company CEO was faced with broader problems of identifying markets, as well as establishing market strategies for his products.
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How the marketing of services differs from the marketing of products Marketing Essay
3 pages (750 words) , Download 2 , Essay
In the marketing of products the elements to be considered value perceived by the consumer of the product, the price of the product, the place where the product is available and the promotion strategies used for the product. While marketing services, the product, price, place, promotion need to be considered along with the processes and people, and finally credibility of the service.
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The Smith's Snackfood Company in Australia Marketing Essay
9 pages (2000 words) , Download 5 , Essay
Free
The author states that salty snack food industry is said to contribute greatly to the Australian economy. Salty snack food industry in Australia is worth $26 million according to a report. The industry grew by about 12% in the year 2011, and the growth is expected to continue due to the increased demand for salty snacks in the country.
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Strategic Analysis of Costa Coffee Market Entry to Azerbaijan Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
The purpose of this research is to make certain that the company will operate in a profitable segment. Porter’s model of industry analysis is used and a SWOT analysis has been designed to define the market for Costa Coffee for entering to Azerbaijan. Finally, a recommendation for its entry is held
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The Service Marketing Issues Affecting Jd Sports within the Sporting Retail Sector Marketing Essay
10 pages (2985 words) , Download 2 , Essay
Free
Service changes, such as devoting even more investment into human capital development, can easily differentiate the business from the existing competition and thereby give the brand a better name. By visiting the sales website of JD Sports, one can witness the business’ heavy reliance on the many trusted and well-known product brands being offered in-store.
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