Marketing Essays

The provision of goods and services by businesses is aimed at fulfilling customers’ needs. Therefore, serving the customer in the most satisfactory manner should be the focus of any business that seeks to grow and achieve its mission, in whichever region or industry it operates. It is through the customers, that a business is facilitated to meet its objectives.

The Midomo Initiative's mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch the Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and collecting donations for the provision of water.

The only sole mission of the company is to achieve excellence in the sales of personal computers through innovation in the product and achieving excellence in the manufacturing of that particular product. The global market is dependent on the new form of innovations to communicate and connect socially.

In today’s highly competitive and fast-changing global business environment, businesses are increasingly becoming responsive to market trends developing a strategy towards sustainability and enhanced profitability. Market forces such as globalization, technological advancements, shifting consumer needs, and increasing demands, in addition to pressures of increased competition, have necessitated the adoption of strategic relationship marketing.

The world in the 21st century is evolving at a very first pace. It is important to mention that the rapid pace of evolution is happening because of first change and tremendous development. The emergence of various kinds of technological advancements has played a major and catalytic role in the process of communication as well as the methods of doing business all over the world.

Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship”  (Brown).

Marketing is the creation of consumer satisfaction by the creation of products, distribution, pricing, and promotion of the product. Marketing is a common activity in the current world where most products are marketed to get the attention of the customers or the consumers. Advertising has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition.

First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount for down-payment, the budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment. The decision to buy a specific vehicle was influenced by several important qualities.

Even with the economic decline that characterized the Russian economy in the 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time. With Russia having an approximately 100% literacy rate, over 140 million people, a growing economy, and enormous reservoirs of natural resources in its landmass, it provides an appealing market for many businesses.

The present paper chalks out a marketing plan for Whole Foods Market in the UK. Environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats.

The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.

The product being a consumer good, the competition is high as every other company tends to come out with something new. There are already many brands in the market that conditioners the hair so people might not go for this brand rather go for the competitor’s one. As the target audience for the product is the youths, consumers who do not want to straighten their hair would not prefer the product.

The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.

The researcher will be seeking out answers to the following questions: What are the main risk and safety concerns in the activities of the projects? How can these risks be managed? Should a single system framework be implemented? What measures can be taken in the risk control procedures? Why are changes to the Safe Management System necessary? What does it mean for the organisation and our people?

Most commonly, the financial performance of firms concerning their products/ services are used as the basis for estimating the success of these products/ firms either locally or globally (Bhalla 2010). However, the messages that figures send concerning market trends are not always accurate. A series of helpful concepts have been developed.

It aimed at greater market share thus focusing more on the global majors. The company was losing its relations with the local and national level companies. Apart from this, there were differences seen between the managers at various levels. KAM was applied in the company but instead of solving its problems, the strategy worsened it.

This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.

In any case, Nike is known worldwide as a major supplier of athletic apparel and shoes. In the same way, the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world.

In recent times, the food retailing industry with the emergence of different supermarkets and hypermarkets have gained global eminence. Though, the emergence of this era started long back after the 1950s. At that time such introduction was mostly centered on North America and Europe. Historically these regions are bestowed with high income and that allured the shoppers of the food items.  

Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers, and so on.

It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.

The advertising campaign by Camel Cigarettes in the 1940’s suffered from a similar dilemma. (Advertising methodologies through the 20th century) Whilst it is true that advertising rules were not so stringent during that age and the health risks of smoking were generally unknown to the masses, the advertisement is still considered to be incorrect in its approach.

Several athletes have gained status through achievements and created a good image for themselves in the sports industry. This has made them be sought for purpose of brand image marketing and general selling of products. Athletes who are celebrities enjoy recognition from the public and hence are at a good position to market consumer goods by appearing in brand promotion tools.

It is hardly possible for organizations and firms to satisfy the needs of all their customers. Because of this, contemporary marketers need to characterize their buyers according to their traits and product needs. Marketers should do this in a view to adapt to the marketing plan, product, or both to assist the organization in satisfying the different consumer tastes and demands.

Cable television’s customers include children, adolescents, and elders. Cable television focuses its resources to market its new services to family households. These households comprise children; who are fond of watching cartoons and other entertaining games, adolescents; who like watching movies and music, and the elders; who are most keen on watching updated news and talk shows.

Many people prefer to work on da desktop rather laptop. Despite or a stable computing system (people can use it continuously for twenty-four hours without perturbing stability of the system, processing speed and resolution is better than laptops) concerning laptops and tablets. Companies use the desktop as a working tool for employees.

The product costs include the amount materials or ingredients included in the final product. The company must implement selling its products by relegating implementing customer value requirements as secondary to cost recovery pricing. If the customer’s value of the product is less the production or selling costs, the company sinks into bankruptcy.

It is significant that note that, the firm offered additional products, which ranged from banking, and finance, retail manufacturing, media, transportation, automotive and other professional services. The firm uses the Six Sigma methodology in its operations.

The study aims at discussing the case of advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.

Skills and competencies that entrepreneurs require in order to perform their tasks efficiently play a decisive role in the way services are delivered. Entrepreneurship can be viewed as a process through which an entrepreneur devotes his time and effort to come up with something new despite the risks involved.

The global situation today is loaded with drought, famines concerns, floods, and a lot of natural calamities which are all a result of the environmental problems which has affectedly areas of the world both at a local and regional ground. And thus, calling for a war footing by all the environmental cooperation’s.

This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).

In fast-running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment. This is because such treatments are quick and fast to respond to the requirement set by the client (Harmsworth, 2004). As per the changing need and requirements, people keep different perceptions about medical Spas.

SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.

Google's search engine is very efficient, and fast, and makes use of the latest information technology resources to provide top-class services to users. Google’s competitive edge is traced to the fact that they’ve built its infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest search on the web.

Forest Timbers is a timber merchant, importers, and machinists company that operates from Hereford in the United Kingdom. The company specializes in soft and hardwood from North America, Europe, and Asia. The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shopfitters, furniture makers, joining, and kitchen manufacturers.

Marketing, for a long time, has been taken to mean promotion, advertisement, or public relations. These are used to carry out the important process of marketing. While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization.

The organization has failed to increase its sales, market share, and brand awareness due to inadequate web page development, limited information about price and products, lack of online presence. Therefore, it is necessary for the brand managers to hire a local branding agency that can overcome these problems. 

sustainable development arouses the attention of business leaders since it necessitates meeting present needs without compromising future generations’ ability to meet their needs. Leaders at Cloudreach have to balance the sustainability of the business. The company has the obligation of offering short-term and long-term value to its shareholders.

The high price-to-earnings ratio from the value of Ameren implies that the investors in the company shares should expect an increase in growth as regards the increase in the future earnings of the company. Additionally, this will further attract more investors who are willing to invest in the company shares due to the high prospects and promising growth.

Case SWOT Analysis. SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service.

Cloths and apparel are worn dependent on geographical areas. The kind of weather and climate in a region affects the kind of clothing which is worn in a specific area. Once the firm has identified the various climates within the market, it will be possible to now have the right marketing strategy (Ranchhod & Gurǎu, 2007). It will also help in delivering the right products to the right market.

The two- Asian countries selected for the purpose of the report are Japan and China. Both of the countries have their own advantages making them distinct in their own respect. However, the resources of China are vaster as compared to Japan and they have less trade deficit as well. Hence, the economies of scale for China are more beneficial.

Following Massachusetts’s 2006land –mark healthcare reforms, many employers, insurers, providers, and consumers have been forced to adjust to the new reforms that embraced universal health insurance cover (Corrigan 13). Political support for this health reform has equally remained overwhelming even as many reform opponents greatly oppose the move.  

Following the Industrial Revolution and subsequent industrialization of countries, the companies and consumers grew more distant, owing to quicker manufacturing techniques, complex organizational hierarchy, and employee-maintained distribution channels. This gave rise to the era of transactional marketing, where the relationship enjoyed was based on delivering products and receiving payment.

It is important for the organization to consider a diversification growth strategy in order to improve the performance of the business-class segment. The organization is already focusing on the concentration strategy as the organization maintains its low-cost strategy for the passengers of the economy class segment.

If Ford and Taylor provided the concept of production line and its efficiency Toyota Motors perfected it. Toyota production system has been used as a model by countless manufacturing companies because of its success in ensuring quality along the production line while maintaining efficiency.

The present study deals with the issue of the cosmetic industry with respect to consumer behaviour. The company chosen for this project is L’Oreal, one of the renowned brands in the cosmetic industry. The issue that was encountered was consumer purchase decision, the process that they go through before purchasing a product.

This was the creation based on the knowledge that there are very many women who need a heeled shoe for their interview, office hours, date and even the night out. Many have to carry a pair of flats in their handbags for after the specific occasion that they were wearing heels for.

Systematic risk refers to the prospects of failure of the entire financial sector. The jargon is exceedingly frequent in the banking and investment sector which constitutes a majority of the financial sector. Systematic risk assesses the prospects of failure of banks, investment entities, and bodies in the insurance sector.