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Manipulative advertising - Essay Example

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the objection on the core purpose of marketing gets validated because the latter strategy that would make buying environment optimal for purchase without logical cost-value analysis would render customers as worse in real economic terms. The very practice of manipulative advertising by various companies aims at optimizing the profits while entirely ignoring the consumer morale and satisfaction. This essay will elaborate the manipulative advertising and the way manipulative advertising impacts the working of laissez-faire economy. It will also discuss whether manipulative advertising should be resisted or not. Then it will discuss the different advertising regulations and institutions in charge to implement those regulations. This would also include a critical analysis of the effectiveness and implementation capacity by institutions for implementing the advertising related regulations. LAISSEZ FAIRE (FREEDOM OF MARKET) AND MANIPULATIVE ADVERTISING: Economists have been the major critics of manipulative advertising on grounds of its ability to restrict consumers to make their choices freely. Free choice of consumers in their buying process is something at the heart of capitalism. Laissez- Faire economy works on the basis of free flow of information to consumers in making optimal choices in their purchase decisions. In laissez-faire economy it is believed that more the consumers are informed about the product more rational and optimal choices they will make in their buying decisions. This will automatically clear unwanted goods from market and the expensive goods will become cheaper because of the firm’s goal to attract the consumers. Advertising, in its modest sense, is believed to transmit the useful information about product features to the consumers in market and...
This "Manipulative advertising" essay outlines the consumer's behavior and society overall. Economists have been the major critics of manipulative advertising on grounds of its ability to restrict consumers to make their choices freely. Free choice of consumers in their buying process is something at the heart of capitalism. Laissez- Faire economy works on the basis of free flow of information to consumers in making optimal choices in their purchase decisions. In laissez-faire economy it is believed that more the consumers are informed about the product more rational and optimal choices they will make in their buying decisions. This will automatically clear unwanted goods from market and the expensive goods will become cheaper because of the firm’s goal to attract the consumers. Advertising is believed to transmit the useful information about product features to the consumers in market and thus it comes to the heart of market economy, ideal of flow of information to consumers to make optimal choices. But unfortunately advertising ideal of providing the information to the consumers for their optimal purchase decision is viewed skeptically by many of the critiques from different fields of study. Advertisement promises features in the product that do not really exist. Ad campaigns are designed in a way that lure the customers unduly and hamper their ability of applying persuasion knowledge i.e. the ability to understand and smell when they are being persuaded by advertisement and make their decisions accordingly using their rational cost-value analysis. ...Show more

Summary

This essay describes the concept of manipulative ad and its purposes. It is aimed at satisfying customer wants in the best way possible by providing them value is now questionable due to the concept of manipulative advertising and many other marketing tactics…
Author : carminelakin
Manipulative advertising essay example
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