The media industry is a strong and well-developed industry which is currently growing at a high rate; this aspect gives the industry a lot of strength. With the increase in the level of education and media industry has a well educated and skilled workforce with innovative ideas and technology which is an added positive aspect of the industry. The competitiveness of the media industry has enabled the industry to grow technically both vertically and horizontally, which is another positive aspect of the industry. India also offers strategic location and market in terms of its high population which is a boost to the industry. Among the weakness in the industry, a current weakness may be the inability to adhere to ethical standards in the industry which has lead to lawsuits filed against some media industries. The industry also has been slow in its growth only picking up in the recent past, thus its innovation and marketing strategies may be not competitive in the global arena. According to the industry experts, the industry still has room to expand within India as the market is wide. Media services are being sought by many organizations and thus this offers the industry to increase its market share. The high technological innovation which is happening every day also presents a good opportunity for the media industry to utilize the latest technology in expanding its product mix or improving existing ones hence reaching or increasing its market. There is exists new business in the global market for the industry. (Bird, 2003) Threats Though India can be said to be stable political, the country his known for frequent changes in government administration and instability in some regions or states, this issue negatively affects the media and it is a threat to the media. Also, government legislation in India is known to some extent as hindering the growth of the industry, especially for foreign companies. Also, the current threat posed by piracy, which persists to deter investments in all media sectors has continued to threaten the industry growth. (Bird, 2003) PESTEL analysis of the media Industry in India PESTLE stands for political, economic, social/cultural, technological, legal, environmental. A description of developments (known) and rising issues (unknown) which may impact on an industry/sector, Political Over the past year the media industry has continued to witness increased political interest increase because of the recognition of the media industry economic importance to the overall economic growth of the country.
The researcher of this descriptive essay mostly focuses on the discussion of the topic of media industry in India. This report will analyze internal and external environment of the Media Industry in India through applying the SWOT analysis, PEST analysis and the Porter's Five Forces Analysis…
This media also helps in broadcasting the current situations prevailing across the world with respect to different social, cultural and economic contexts, to the people. Films and the film industry are highly significant in terms of spreading information, knowledge and other messages through international communication across the globe.
In addition to these factors one must necessarily consider the impacts that factors such as emerging markets, globalization, competitive environment, and labor issues impact upon the viability and health of an industry and/or entity/organization. For purposes of this particular analysis, the author will consider the nations of India and Vietnam with respect to the textile industries that are represented in both nations and seek to come to a broad and overarching understanding of the means by which these systems could engage to maximize competitiveness within the industry.
Various factors inhibit the significance of the newspaper industry in developed economies. The report ascertains that modern technology especially the internet is demeaning the significance of the newspaper industry in the developed economies in a great way.
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier.
"Motion pictures" being too vast a subject could be the subject matter of a separate essay.
Women have moved into the media industry in large numbers in the 1970s and the 1980s but they have, by and large remained at lower levels doing 'soft reporting' or 'desk jobs' excluded from the decision-making and executive positions.
Although the global tourist inflow is comparatively little, India has found tourism emerging as an important sector of its economy (Theodore Koumelis, 2006). Tourism generates substantial foreign exchange for India. It is turning into a volume game where a large number of participants are contributing to the revenue of the industry.
Accordingly it established the Indian Airlines Corporation (IAC) to cater to domestic air travel passengers and Air India International (AI) for international air travel passengers. The assets of the existing airline companies were transferred to these two corporations.
ngalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkota, Cochin etc are some of the major cities in India, as far as Business Process Outsourcing (BPO) activities are concerned (Important IT Cities in India). All the above cities are located in different states in India with huge
ments In Influencing Each Attribute Of The System And In Shaping And Constraining The Behaviour Of Firms (Trade Policy, Competition Policy, Regulations, Domestic Politics, Etc.) 10
The basic approach of Double Diamond Model is to understand the rational behaviour of
11 pages (2750 words)Essay
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