StudentShare solutions
Triangle menu

Pity or Positive Disabled advertising today - Essay Example

Not dowloaded yet

Extract of sample
Pity or Positive Disabled advertising today

This essay "Pity or Positive? Disabled advertising today" outlines the image of the disabled people in the media and commercials and their visibility. Studies and reports have found that it is advantageous to mainstream disability and to include disabled people in advertisements. Reports also reveal that mutual benefits can be gained when companies use ads that feature people with disabilities. Advertising (2001) reports: These ads were breaking fresh ground, partly because they were not from charities or rights commissions, but less expectedly from commercial organizations that were using disability to convey a message about their brand. By choosing disability as its subject, the Co-op Bank ad was reminding people of its ethical values. The Coca Cola ad was giving the brand, not known for having roots in football, real credibility among football fans. Freeserve was using a disabled person as a metaphor for capability and accomplishment. But in using images of disability to convey such messages about their brands, these advertisers also broke ground in the subtext about what they said about disability.” Many have grasped the negative perception caused by the lack of exposure of disabled persons in the media. Hence, they fear that they will feel uncomfortable around those with disabilities. When advertisements show disabled individuals in everyday surroundings and situations, these fears are alleviated. The audience starts to see the truth—that those with disabilities are really not that different from those who do not have these disabilities. ...Show more

Summary

This essay describes how the people with disabilities are portrayed in advertising. There are approximately ten million disabled people in the United Kingdom. The greatest barrier for those with disabilities is how the public views disabled individuals. Hence, public attitude plays a huge role in their lives. …
Author : heathcotedelphi
Pity or Positive Disabled advertising today essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pity or Positive Disabled advertising today"
with a personal 20% discount.
Grab the best paper

Related Essays

ADVERTISING
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
2 pages (500 words) Essay
Advertising
This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect
1 pages (250 words) Essay
Advertising
There are various forms of media used in advertising, but the uniting theme about them is that all of them try to pass the message in the most appealing way possible. Examples of
2 pages (500 words) Essay
Advertising
It is the largest company in all over the Dallas while it is also included in the big five players of the market. Along with mobile and fixed land line services, it also provides broad band subscription
10 pages (2500 words) Essay
Advertising
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 pages (1000 words) Essay
Advertising
However, customers and lovers of music can admire the band depending on how well it selects its music. While taking into account that the band has diverse ability to record different types of genres, it very difficult choosing from the available
2 pages (500 words) Essay
Advertising
The rationale of advertisement is basically to create an appeal towards consumption and use of a given product or service. The notion is developed on the principle that institution, companies and organizations are steered towards capture the competitive market. Products
4 pages (1000 words) Essay
The pity of war
The soldiers are not seen as equals to their officers; their lives are often trifled with in hope to advance and win. Sassoon, Owen and Gibson have condemned war in their poems. Sassoon’s
4 pages (1000 words) Essay
Advertising
This is recommended primarily on the basis of the fact that currently Darla is facing the recognition issues. She expects that her services of cooked food would be well accepted by her customers. However, reaching to the target market is the most
5 pages (1250 words) Essay
Advertising
Despite the several regulatory concerns, consumers have been benefiting from marketing and advertisements (Clow, Kenneth & Donald Baack, 56). These positive gains introduce us to the topic of whether
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation