From this paper it is clear that the public relations is an activity that is carried out intentionally, with a particular plan for achieving a result. It is representative of a continuum of activity and inculcates the two-way communication process where the organization will take steps that are in the interests of both the organization and the target group. The fact that public relations is dependent on publics is a very critical factor for the success of the company. The public gives reputation to the company and a commercial, governmental or any other organizational raison d'être. According to the Chartered Institute of Public Relations in the UK, regards public relations as the activity carried out for the purpose of generation of goodwill and mutual understanding between the company and the public.This study outlines that reputation helps the company to embed itself in the market and gives it an edge over other rivals. Furthermore, journalists, regulators, employees, customers and suppliers can have a strong influence on the organization. They all possess some view or perception regarding the organization. These perceptions are necessary to take into account by the organization since they will affect the decisions they taking regarding consumption of the products of the organizations and carrying business with it. As a result, public relations encompasses several aspects of marketing such as public information, investor relations corporate communication or customer relations.
This essay talks about the management aspect of public relations which is defined as “the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends”…
The brand targets the high end customer who is willing to spend on the product, fragrance. Despite of the economic slowdown the fragrance industry shows no signs of slowing down. Gucci fragrance sector has experienced huge growth and also sees opportunity to grow not only in the developed market but also in the emerging markets.
The author explains that as an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least try to stop smoking for 28 days in October. This was the first ever mass quit attempt staged in the belief.
The essay explores Modern and Contemporary Art and the role of Photomedia in this context. In large part it appears that rather than attacking the nature of photography, Baudelaire is attacking an understanding that photography replaces classical elements of painting and sculpture. The essay reads more like an angry diatribe.
Today, with increasing globalisation, and the increasingly development of new technologies, numerous marketing communication options have become available to marketers. Keller (2001:819) refers to marketing communication as the means by which firms attempt to inform, persuade, incite, and remind consumers directly or indirectly about the brands they sell. Marketing is a concept that focuses on meeting customer wants and needs.
In this paper it has been tried to analyze the emergence of Integrated Marketing Communication in the business environment. A detail study of the requirement of the IMC is made. Corporate and Marketing objectives of Abbey Standard are defined. Guidelines are observed in the process of preparing an individual live Integrated Marketing Communication strategy and planning for the organization keeping the Corporate and Marketing objectives in view.
New strategy formulation is needed on the basis of current data analysis of market, advantages & disadvantages of the management, product, services and etc.
Taking the case of Tesco Plc, one of the largest
Intensive research conducted on integrated marketing communication for introducing the product requires a promotional strategy that includes a number of media platforms to promote the customised cell phone. Discussion on internet marketing, print media, integration of
The author states that research is the first step. Writer should think on the material available for essay writing and also get the material from internet and books. Second step is analyzing the relevance of topic. Brainstorming for framing the ideas and questions and then answering them is the third step that should be considered.
Marketing communication can be understood as a critical subset of the overall marketing concept idealized and implemented by organizations across industries. Marketing communications helps in identifying and establishing the relationship of an organisation with its consumers as well as other stakeholders.
10 pages (2500 words)Essay
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