StudentShare solutions
Triangle menu

Using A Range of Channels as Part of an Integrated PR Campaign - Essay Example

Not dowloaded yet

Extract of sample
Using A Range of Channels as Part of an Integrated PR Campaign

From this paper it is clear that the public relations is an activity that is carried out intentionally, with a particular plan for achieving a result. It is representative of a continuum of activity and inculcates the two-way communication process where the organization will take steps that are in the interests of both the organization and the target group. The fact that public relations is dependent on publics is a very critical factor for the success of the company. The public gives reputation to the company and a commercial, governmental or any other organizational raison d'être. According to the Chartered Institute of Public Relations in the UK, regards public relations as the activity carried out for the purpose of generation of goodwill and mutual understanding between the company and the public.This study outlines that reputation helps the company to embed itself in the market and gives it an edge over other rivals. Furthermore, journalists, regulators, employees, customers and suppliers can have a strong influence on the organization. They all possess some view or perception regarding the organization. These perceptions are necessary to take into account by the organization since they will affect the decisions they taking regarding consumption of the products of the organizations and carrying business with it. As a result, public relations encompasses several aspects of marketing such as public information, investor relations corporate communication or customer relations. ...Show more


This essay talks about the management aspect of public relations which is defined as “the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends”…
Author : oscarlesch
Using A Range of Channels as Part of an Integrated PR Campaign essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Using A Range of Channels as Part of an Integrated PR Campaign"
with a personal 20% discount.
Grab the best paper

Related Essays

Photomedia in Modern and Contemporary Art
The essay explores Modern and Contemporary Art and the role of Photomedia in this context. In large part it appears that rather than attacking the nature of photography, Baudelaire is attacking an understanding that photography replaces classical elements of painting and sculpture. The essay reads more like an angry diatribe.
6 pages (1500 words) Essay
How can I write the essay

The author states that research is the first step. Writer should think on the material available for essay writing and also get the material from internet and books. Second step is analyzing the relevance of topic. Brainstorming for framing the ideas and questions and then answering them is the third step that should be considered.

1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation