StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Media
  • Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008

Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008 - Essay Example

Not dowloaded yet

Extract of sample
Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008

This essay "Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008" outlines the stylistic of the Diesel's advertising campaign of different years. Company is a global image advertiser that produces ad campaigns twice a year rather than the trendy digital, interactive advertising used by their competitors (Arning 22).
Diesel ads invest most of its media in polished, ostentatious print ads that many contemporary magazines have long since abandoned. No other brand currently organizes and brings to mind artificial philosophy more astutely than Diesel or manages to commune symbolically with their consumer market (Arning 23). The tagline ‘‘For Successful Living’’ remains its slogan and Diesel remains the “postmodern brand” whose excellence is evident in the way it incorporates the edifying logic of late models of entrepreneurship (Arning 23). The unique ability of the company to proliferate the qualities of shoppers through symbolism while simultaneously denouncing the enterprise allows the company to salvage extinct social mores and present them as authentic (Arning 23). Diesel established its trade by focusing its criticism on the foibles within the fashion industry and plays on humanity’s doubts about the future to promote their own conceptualization of what the future might bring (Arning 37).
Diesel ad campaigns like “Take Action” and “Global Warming Ready” play significantly on political diatribe to promote their agenda as one of eclectic modernism that transcends even the most eco-friendly companies (Arning, 36, 38). ...Show more

Summary

This essay describes different Diesel's advertising campaigns. Advertising for the Diesel clothing label, like all advertising, is attempting to sell their target consumer a specific product. Diesel marketers do not use market research to pre-test or post-track their ad campaigns…
Author : handrubye
Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008"
with a personal 20% discount.
Grab the best paper

Related Essays

Media Advertising and the Culture of Consumerism: a Sociological View
Tester believes that this is because media is evidently exerting a great force in modern culture, especially in the developed countries such as America; a correlation that sociologists call Mediated Culture (4). By use of sociological conceptions and perspectives, this paper seeks to address the extent to which media influences culture.
3 pages (750 words) Essay
Consumerism
Name 24 February 2012 Assignment Consumerism is rampant in the world today as the needs and desires of the people have gone on increasing as compared to the past. Today, entrepreneurs look at how they may be able to create a need for an individual rather than addressing the needs that people already have.
3 pages (750 words) Essay
Semiotic Analysis Paper
18) print advertisement is a form of mass media, and mass media is one that delivers message to a large audience. Marris and Thornham (1999, p. 21) further suggest that mass media have the power to “enforce social norms”, hence the phrase “power of the press”.
6 pages (1500 words) Essay
Kitsch
Kitsch changes according to style, but remains always the same. Kitsch pretends to demand nothing of its customers except their money - not even their time." ( Calinescu, 223) It is what Clement Greenberg thinks about what in contemporary mentality is understood as lack of value, being often associated with the term "rubbish".
6 pages (1500 words) Essay
Irony
Robert Browning's 'Porphyria's Lover' is a good example of this. Apart from the superficial meaning that the poem conveys, about a woman's undying love and inability to devote her entire life for it. However, the love of her life makes things easy for her by killing her!
2 pages (500 words) Essay
Is Kitsch always ironic
In accordance with a description given by Kostelanetz (1989, 30) ‘Kitsch is mechanical and operates by formulas; Kitsch is vicarious experience and faked sensations; Kitsch changes according to style, but
8 pages (2000 words) Essay
Consumerism
If someone goes out and buys some fruit for their kids, it cannot be considered consumerism. A simple definition of consumerism would be
2 pages (500 words) Essay
Irony
It can also be used to give information to only a selected number of people. According to Kate Chopin in her story, “The Story of an Hour”, there is a lot of irony involved (Chopin, n.pg). The first detection of irony was when Mrs. Mallard heard of
3 pages (750 words) Essay
Semiotic Analysis: Meal at Applebees Restaurant
The Applebee’s restaurant is an eating place many Americans are familiar with. Flipping through the pages of their menu, a customer is bombarded with services offered geared for selling to the feminine gender. The menu offers services that impact both mind and body including facial treatments and body massage.
2 pages (500 words) Essay
Consumerism
A society where people spend most of their time, resources, thoughts as well as energy in consuming is known as a consumerist society. One
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation