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The use of social media for business: A LEGO case study - Essay Example

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The use of social media for business: A LEGO case study

Teams using different time zones run Lego’s social strategy. Its content is based on audience recognition where it looks at audience and consumer social needs and builds engagements. The company has created strategies for each social network. The company has experienced great success especially with the LEGO Movie that shows its triumph of content marketing that has revolutionized and dominated the marketing sector. Every media outlet and publisher has produced content around the brand due to much love for the brand. Lego used online strategy to achieve this much positivity in the marketing world. Lego used digital marketing where it promotes the brand through e-commerce sites and mobile apps. Its social account were frequently updated .The company runs social channels where it supervises its feeds and is quick in engaging and remaining up-close and personal to its customers and audience. It has created a consistent and supportive community that is imaginative on the Lego ideas site. Lego had a marketing strategy based on treating adults and children the same way where it has a catch in policy. The company uses a variety of social media sites to interact with its customers, broaden its brand, and create worldwide awareness for its product. Vine and Instagram Video are one of the social outlets that the company is using as a marketing strategy. It posts two videos weekly in the Instagram and vine channels. These videos are combined with the companies Lego Mixels displaying its products. ...Show more


This essay "The use of social media for business: A LEGO case study" looks at the use of social media in business where it uses Lego Company as a case study to analysis this situation. It also looks at how such policies used by Lego Company can also be used in other business.

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The use of social media for business: A LEGO case study essay example
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