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Concepts of Media on Our Society - Essay Example

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Concepts of Media on Our Society

Therefore, they have to design information in different languages to reach to different audiences (Berger, 2012). For instance, the media passes information in radio transmissions to cater for the people who are blind. As such, they are not excluded from the audience. Apparently, all media stakeholders will look for ways of ensuring the whole society is informed. Representation is a media concept which focuses on representing information as reality. Many media associates ensure they represent their information to look more realistic than the others. As such, they tend to be truthful in relaying information. As such, they will try to reduce biases and tend to be impartial (Berger, 2012). In making this look real, they will try to interpret the information with accurate statistics to convince the audience. The audience is considered a vital media concept as it creates the demand for information. Without the audience, the media will have virtually no one to give information. As such, the media has to ensure it attracts a larger audience to spread the information. Therefore, the media will slot their targeted audience for particular information. They will address this particular audience and circulate vita information that will attract the stated audience (Jones and Holmes, 2011). In many instances, the media ensures it has information that makes sense to the stated audience. This attracts their interests as they are concerned with the information that is relayed.
There are critical points that have to be considered in the media and media concepts. First, the media relays information that has passed through crafted productions. These crafted productions are incepted to ensure the information is pleasing and attractive to the audience. This is after making various decisions and other determining factors. Therefore, the information that is relayed in media is a presentation from a few people in the media who need an audience. The information is obviously not raw data as it has been crafted to appeal to the audience.
A critique to media concept is that, media is influential in constructing reality. The media is particularly responsible for all the reporting and relaying information. Therefore, the media is responsible for observation and have firsthand experience in the events (Berger, 2012). Therefore, the audience will have an understanding ...Show more

Summary

 The essay discusses that the initial concept in media is production, which involves generation of media texts that are consciously made.These texts are related to the society through various avenues. Media fraternity uses the concept of language in spreading information to the society. …
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Concepts of Media on Our Society essay example
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