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The bottled drinking water industry - Essay Example

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Summary
Water is considered as an elixir of life. It serves several purposes for plants, animals and human beings. The most important uses include the constituent of living cells and maintenance of turgidity (FN1), respiration, photosynthesis and nutrient uptake in plants…
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The bottled drinking water industry
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Qualitative measures are to be given utmost importance as it will maintain good health and prevent us from deadly diseases. The awareness about the good quality water became significant for last two decades due to information technology and hence people started preferring bottled drinking water. There are several types of bottled water available in the world (FN2). 1) Purified drinking water 2) Naturally sparkling water 3) Mineral water 4) seltzer 5) Mineral water etc. mineral water contains dissolved solids like calcium, magnesium, potassium, sodium and bicarbonates. (a) In general the consumer surveys revealed that the taste of bottled water is fine compared to that of tap water.

It is due to the fact that the disinfectant used for bottled water i.e. ozone doesn't leave any residue or smell. In case of tap water residue will be left by chlorine (disinfectant). As a result 54 % of the American population is found to be consuming bottled drinking water and the it is reported that the consumption of bottled water became tripled in the last decade in U.S.A. Bottled-water consumption has also increased around the world in the past 30 years. It is estimated to be worth $22 billion, the world bottled-water market represents an annual volume of 89 billion liters.

It is reported that Western Europeans are the world's major bottled water consumers-85 liters per person annually (FN4).Concern over regulations of bottled drinking water:However there has been growing concern over safety regulations of bottled drinking water in the recent days. Hence here is a need to analyze the present level of regulations, its adequacy and relevance, organization controlling regulations and information provided to the customers relating to critical health contaminants and source of water supply.

Let us discuss one by one.(1) What is the present level of regulation for bottled drinking water Presently the bottled drinking water is regulated by FDA (Food and Drug Administration). FDA regulates this product under the Federal Food, Drug, and Cosmetic Act (FFDCA or the Act) and several sections of Title 21 of the Code of Federal Regulations (CFR). Bottled water quality standards were initially adopted in 1973 and were based on the 1962 U.S. Public Health Service standards for drinking water.

In 1974, the Safe Drinking Water Act gave the responsibility to the Environmental Protection Agency for ensuring the safety of municipal water systems, which includes setting maximum limits for chemical, bacteriological and radioactive contaminants and physical contaminants that affect odor, taste and color. In

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