Commentary on Accounting Ratios - Research Paper Example

This means newer businesses will generally have lower ROCE as compared to older businesses due to the depreciated amount of its assets. Additionally, the number of years that both Dairy Crest and its close competitor have been in business is unclear. The revenue of Dairy Crest is up by almost 20% in 2008, resulting in Operating Profit Margin of 6%. This result is on par with its competitor. However, the improvement may have been attributed by the twofold increase in Dairy Crest's other income, of which the breakdown has not been disclosed.

Given the equal result, it can be said that the competitor may be new in the market since its ROCE is way lower than that of Dairy Crest. In fact, the company's Gross Margin Profit is down from 4.6% in 2007 to only 3.9% in 2008, whereas its competitor's is 25.7%. Looking at Dairy Crest's consolidated income statement, its operating cost is up by almost 21% while its revenue increased only by about 20%. Also, there may be some differences in the pricing strategy adopted by the two companies, which explains the big gap in the margin.

The company's Asset Turnover Ratio is slightly better at 1.8 times in 2008, while its competitor is at 1.9 times. The higher revenue in 2008 means Dairy Crest is utilising its assets more. Assuming its competitor is new in the business, this result shows Dairy Crest is not performing as well as its competitor.It appears that Dairy Crest has better control of its stocks with a drop in its Stock Turnover of 38.6 days in 2008 against 43.1 days in 2007. As food stocks are perishable items, it is advisable not to hold them for too long.

Dairy Crest's move to bring its stock holding period down by 10% is wise. While its competitor holds stocks 46 days in 2008, it is unclear if this is due to uncertainty in suppliers, as the high levels seem unnecessary based on industry. The Current Ratio of Dairy Crest in 2008 is 1.4, an improvement from 1.0 in 2007. This shows the company's financial position is healthier. However, its competitor's Current Ratio of 0.8 in 2008 seems risky, as