Internal analysis of Daniela Seiner, a health spa company from Italy - Essay Example

talise on its strong human capital in terms of having a strong training expertise to make customers even more well-versed in psychological theories about customer needs and also understand their unique cultural values they will expect when attending a beauty spa. With less capital available for expansion, the spa will need to tightly focus on providing excellence in service and then use marketing promotion to build a stronger brand reputation and brand image among competitors. The contemporary décor chosen for the business, as part of long-term strategic focus, stands out for its upscale appeal and hospitality.

Spa consumers, today, are drawn to aesthetics when choosing a spa, thus the internal analysis reveals that Daniela Steiner has chosen a correct blend of contemporary yet relaxing décor which likely has contributed to the business’ recent doubling of visiting patrons (Serrato). Because this is a business catering to the upscale client, aesthetic factors must be taken into consideration as part of strategic objectives for service and relaxation and Daniela Steiner, visually, outperforms many competitors in this marketplace.

The line of skin products created under the Daniela Steiner brand name shows the business’ focus on diversity, giving themselves better marketing opportunities to reach a new kind of client without necessarily the time to indulge in Daniela Steiner, in-house spa amenities. These beauty products further strengthen the Daniela Steiner brand name and can bring healthy skin opportunities to developing nation consumers. Even from a corporate social responsibility perspective, the business is providing excellence in reputation and beauty in a region that is not saturated with heavy volumes of beauty-minded competitors.

Internally, it looks as though the business recognised a market opportunity and has been able to sustain a positive business image. One superior strength of Daniela Steiner is the volume of time which the business puts