Thorough distribution plan - Essay Example

Distribution Plan The product will be distributed in the United s and Canada and later the distribution will cover nations outside Canada and United States. This is because the electric toothbrush use has been successful in these two countries. Distribution outside United States and Canada will expose the product to countries that do not use electric toothbrush. The product will target working people and those who are handicapped. The product is one of a kind, effective and less time consuming because it has a toothpaste mini-tube built within it.

Another reason is that the electric toothbrushes have been tried in the United States and proved to be effective in the removal of plague and reducing gingivitis.Things that will be accounted include permission to distribute the product, certificate of quality assurance provided by the concerned authority and legal requirements that have to be met like registration of the product. The availability and vicinity of the distribution centers in these countries have to be accounted for. The global entry strategy into these countries will be through franchising.

Franchising will facilitate speedy distribution of the product. Franchising involves the granting of a franchise. In this case, the product will be franchised to a franchisee; the franchisee will supply the capital and labor and operate the franchised business. The approach of franchising will be; authorization of a number of retail stores to sell the product. The advantage of using franchising is that the product will be able to reach the targeted population in the shortest time possible and within their favorite shopping places.

The supply chain is vertically integrated and will include a manufacturer, a distribution center and a retailer. The manufacturer will manufacture the product and franchise it to the distribution centers and retailers. A distribution center will assist in the supply of the product as needed and be able to ship the product to the required destinations that are outside United States and Canada. This means that it has both the local and international advantage in supply of the product. Vertical integration method has advantages such as low transaction costs, high investment opportunities and the ability to monopolize the market through market foreclosure.

Another advantage is quick supply of goods and being able to meet the demand in the market. Retail partners will be supermarkets, chemists, drug stores, cosmetic shops, and electronic stores. These are common places for many shoppers in the United States and Canada. Among these shoppers include those targeted by the new product. Franchising the product to these retail stores will make it accessible to a big portion of the population. Retailing has many advantages, for example, chain stores can offer extensive advertising of the product because of its many retails stores.

The product will be distributed to every market outlet available and within the vicinity of the target consumers. The product will have several appealing brand names that will intensify its distribution. Although the distribution is expected to be intensive, it will depend on a number of things such as the retailers’ willingness and ability to distribute the product. In other words, the retailer controls the manufacturer’s ability to attain intensive distribution. If the retailer can distribute the product faster then the manufacturer is able to achieve intensive distribution.

Thus the product will have reached most of the consumers.