Older Vs Younger generations taste in Furniture - IKEA in Thailand - Essay Example

From the tabular illustration, one can easily discuss the comparative elements in terms of characteristics of both the older and younger generation; as well as the factors that influence their decision-making purchase for furniture. It can be deduced that people from the older generation are have predominantly conservative and traditional tastes due to the values handed down to them by their predecessors. Also, since their orientations come from traditional furniture styles, their options are limited making them narrow-minded and confined to select those furniture styles and pieces that they are familiar with.

Trying new and innovative styles are out of the question and not a possible option for older generation. In contrast, younger generation are more open to try new things due to the exposure and orientation to different cultures and the extent of knowledge and information gained from diverse sources. Because of these, people from the younger generation are more flexible, innovative and are always embracing of new styles and options. As for the comparative details on factors affecting the older versus the younger generation, it is apparent that they are practically contrasting in terms of style, decoration and color, among others.

However, they are similar when it comes to purchasing furniture depending on their capacity to pay or their income level. For example, whether they are old or young, the choice of furniture sometimes significantly depends on how much budget one has allotted to spend for the furniture. Other factors such as design, style and color are secondary. This is also true especially when buyers come from rural areas where people have limited income compared of people coming from urban areas (regardless of whether they are from older or younger generation).

Another similarity is eminent in terms of