Integrated Marketing Communications and Advertising - Essay Example

Only on StudentShare

Extract of sample
Integrated Marketing Communications and Advertising

Integrated marketing communication is an approach to reach the customers through two communication channels, online and offline. Online channels include e-marketing, email, banners to latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio and television.
The main purpose of integrated marketing communication is to form and carry on the look or message in all elements of the marketing campaign in the same way. Integrated marketing communication does not just include bringing the product to the customers but it also keeps in mind the company's mission, the compensation plan, the management style and the employee training. A successful integrated marketing communication is made in such a way that the clients' needs are kept in mind and is provided on time, with the possible budget and resources to reach the target. In order to be very successful the four Ps' of marketing the packaging, promotion, positioning, pricing and distribution have to be consistent with each other. This will help in attracting the customers and help them in realizing their need and the desired product or service for it to be satisfied. Integrated marketing communication is gaining popularity because it can reach people through advanced media advertising of many forms, more specialized media can center the targeted audience easily.
The challenges faced by managers are that it becomes tough to promote the product through all possibl ...
Download paper

Summary

One of the most important functions in business is marketing. It requires that the customers' needs and benefits they seek are understood very well. It is a process in which products and values are exchanged to satisfy the needs and wants of the individuals or groups…
Author : krisnico

Related Essays

Integrated Marketing Communications 2
As a result, classy, trendy and fresh branded outfits are the norm for this age bracket of which the importance can be judged by a statement from Branded- a book written by Quart, Alissa (2003) where she writes "Inspired by the commercialization of youth and also by the signs of resistance to it, I decided to write Branded. The term brand suggests both the ubiquity of logos in today's teen dreams and the extreme way these names now define teen identities."It is for this age group that our paper will look into the mechanisms of branding for a medium-sized company in order to ensure the success...
10 pages (2510 words) Essay
Integrated Marketing Communications Plan
As the paper declares marketing is the one function of management which has to be more concerned with activity that is external to the organisation, than that which is internal. Marketing activities are mainly conducted outside the organisation and are often undertaken by various managers, for instance, travel agents and web developers. The marketing process is also a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.
...
21 pages (5271 words) Essay
Integrated Marketing Communications (Marketing Communications Management, Copley)
This is more like an effective communication with the target market.
...
12 pages (3012 words) Essay
Integrated Marketing Communications
These marketing mixes will adopt and modify the product, the price, the place, packaging, the people and the promotional elements in to a combined mixture that will best suit the needs and desired of the consumers in each targeted segment.
...
14 pages (3514 words) Essay
global Integrated marketing communications
the IMC is indeed important but not to the same levels as the MC is since the MC looks at all the different angles of marketing the brand, which could be the product and/or service or a combination of both, in certain instances. The integrated marketing campaign cannot be successful if the different deliverables are not put in a direct fashion towards the target audience; no matter it is the primary one or the secondary target market. The marketing plan however remains the key in such a situation and it cannot be counted off, no matter how difficult the undertakings or executions of the IMC...
12 pages (3012 words) Essay
integrated marketing communications
Relationships can be enhanced through the web efforts (Gurau, 2008). 6
...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!