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The Gap Inc - Case Study Example

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The Gap Inc

(About Gap Inc: Social Responsibility Report)
Their products are marketed under the brand names of Gap, Banana Republic, Old Navy and Piperlime. The brands are moderately upscale labels that target the fashion conscious consumer. Gap manufactures and markets wearing apparel and accessories and the brands have some overlap in products and target markets. Gap, Banana Republic, and Old Navy, manufacture similar products that are differentiated by luxury, price, and value. Piperlime is an online shoe store that specializes in marketing over 200 brands of fashionable, upscale footwear. All their products are direct marketed online at dedicated brand web sites. In 2007, Gap Inc. test marketed a brand under the name of Forth and Towne. They subsequently closed 19 stores in 10 cities after the brand failed to demonstrate significant potential. (About Gap Inc: 2007 Annual Report)
The organizational stakeholders at Gap Inc. are 150,000 employees, shareholders, CEO, Board of Directors, and executive office holders. Gap Inc. is headed by CEO Glenn K Murphy, who has over 20 years of retail experience. He has been at the head of Gap Inc. for less than one year and this is his first experience in the apparel industry. Japan and Europe are directed by presidents John Ermatinger and Stephen Sunnucks. ...Show more

Summary

The Gap Inc. is a specialty retailer that operates more than 3100 stores, employs more than 150,000 people, and had revenues in excess of $15.8 billion in FY2007. Their products are marketed under the brand names of Gap, Banana Republic, Old Navy and Piperlime…
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