Corporate and Global Strategy

Masters
Essay
Miscellaneous
Pages 13 (3263 words)
Download 0
Using Ellis & Williams 4Cs framework (1995, p.107), analyse the global automobile manufacturing industry in 2007. The answer should address the following issues: Are the industry's products truly 'global', i.e. the same products in all markets Are the industrys products becoming more or less global What are the key pressures facing MNEs in the automobile industry today And also refer to the macro-environmental analysis for question one the Global Automobile industry.

Introduction

The fast development of previously less developed countries in East Asia and Latin America also means higher disposable income which the customers can spend on durable goods like automobile. Recognising the wider market and huge profit potential from these transformations, players in the global automobile manufacturing industry opted to pursue globalisation strategies. They have expanded beyond their local markets to serve and cater to the needs of customers abroad.
Thus, the current global automobile manufacturing industry is currently comprised of large players going beyond their traditional markets to foreign markets with the prospects of larger market, higher revenue, and higher profit. With the players' decision to pursue internationalisation, they face important decisions about their product offerings and strategies. It should be noted that as industry players seek foreign markets, they are actually exposing themselves to an entirely different set of customers who can have different preferences and expectations about their products. ...
Download paper
Not exactly what you need?

Related papers

Corporate Strategy - Sony-Ericsson
(Hofer and Schendel, 1984) cited in Schneider, (1998). This indicates that an organisation must perform a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. A number of factors have been identified as having an effect on corporate strategy formulation: for example, Kets de Vries and Miller (1984) suggest that managerial personality and…
Corporate and Global Strategy
The fast development of previously less developed countries in East Asia and Latin America also means higher disposable income which the customers can spend on durable goods like automobile. Recognising the wider market and huge profit potential from these transformations, players in the global automobile manufacturing industry opted to pursue globalisation strategies. They have expanded beyond…
Corporate Global Strategy: What Lies Ahead for Electrolux
All of Whirlpool's products benefited from this.…
GAP Corporate Strategy
then the necessary strategic changes that have made in its corporate strategy to have better business. At the end I will conclude this discussion.…
Corporate Strategy - HBOS
It was the HBOS Group Reorganisation Act 2006, a private Act of Parliament, which gives more operational freedom to the group. With this Bank of Scotland has become its principal banking subsidiary. It has three more subsidiaries such as Halifax plc, HBOS Australia and HBOS Insurance and Investment Group Limited. While Halifax operates as retail banking division in Scotland, England and Northern…
Corporate and Global Strategy Essay
GM is headquartered in Detroit, Michigan and employs about 335,000 people. The brands include Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. GM recorded revenues worth $192,604 million during the fiscal year ended December 2005. GM also owns equity partnerships in some regional subsidiaries and joint ventures like New United Motor…
Corporate Strategy
It is possible to assume that both companies have large cash reserves spent on research and development. These reserves also enable them to take risks in spending large sums for advertising and promotion. Both companies have good reputation among customers and created cost advantage from propriety know-how. S&W and Makatume take full advantage of the quality image their products have earned over…