StudentShare solutions
Triangle menu

Case study - Essay Example

Not dowloaded yet

Extract of sample
Case study

In order to remain competitive and keep strong corporate image, Eurobank creates its culture based on a strong corporate philosophy and unique national values and traditions of the home country.
The relationships between corporate and national culture can be explained by a strong impact on national traditions and cultural values typical for France. They involve "loyalty and long service, paternalistic values and commitment to labor laws in its redundancy policy" (Baron & Walters 1994). Eurobank adopts the national culture as the core of its ethics and corporate image. Eurobank favors attributes that allow it to define organizational identity from the perspective of organizational actors' experiences (e.g., leadership, governance structure, professional qualities required for climbing the corporate ladder). Top management presents quality service to customers as one of the bank's main defining attributes. This is clear from the presentation of customer service as a mission, a primary goal, a tradition, a constant, a strength, a reason for everything else the bank does, and a distinctive Eurobank trademark (Brake et al 1995).
A company's culture is actually an aggregate of subcultures that have developed in response to unique challenges faced, by different groups within the organization (Brake et al 1995). ...
The organization provides a broad range of financial services and has an extensive national and international network. It is a highly visible and successful organization that has vied for a superior position among its competitors on many levels. The goals of the organization are pursued in accordance with an underlying ideology, or philosophy, based on beliefs, values and attitudes (Brake et al 1995). This ideology determines the 'culture' of Eurobank and provides a set of principles which govern the overall conduct of the organization's operations, codes of behavior, the management of people and its dealings with other organisations. These sets of principles may be recognized and implemented informally as 'accepted conventions' of the organization or they may be stated formally in writing. It is mission is to "offer a localized service which mirrors the values of local customers yet provides access to a sophisticated banking network is an important strand in the business strategy" (Baron & Walters 1994).
In this sense, Eurobank management has an effect on corporate culture by setting an expected standard. Managers have a high degree of autonomy which allows them to reward employees within their departments. Still, day to day, interpretations of corporate values are left up to the individual employees. They may be somewhat independent in thought, but there also may be a "groupthink" that develops in much the same way as assumptions do. Leadership helps to influence values within the corporate culture but, still, it cannot control them. Aspects of culture bleed into every activity of the organization. For Eurobank, they are often intangible qualities, but they are significant none the less. To be part of the organization's identity, an ...Show more

Summary

Modern organizations and banking institutions in particular are influenced by internal and external environment. Corporate and national culture determines an organization's identity and image, performance and relations with partners and customers. Eurobank is one of the largest banking organizations operating worldwide…
Author : walterroderick
Case study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case study"
with a personal 20% discount.
Grab the best paper

Related Essays

Case Study
All the information about the three potential candidates for Managerial position has been summarized in the given table. The information in the table shows that Carmen is a lady with
6 pages (1500 words) Essay
Case study
However, the experiments done on unsuspecting human subjects by Doctor Neisser called into question the morality and ethics of experimentation on human subjects. It was Doctor Rudolf Virchow, a Berlin
2 pages (500 words) Essay
Case study
10). Culture is diverse; hence whatever is valued by one community may not be so to the other. In health institution, Elaine (2004, p. 250), observes that patients from the same ethnic background are
2 pages (500 words) Essay
Case study
In this context, a case is defined as “the singlemost defining characteristic of case study research” (Merriam, 1998, p.27). The marketing research proposed in this paper, is based on the
4 pages (1000 words) Essay
Case study
percent, but a politically inexperienced governor feels that it is necessary to eliminate these programs thought it is necessary to eliminate the programs. Being the prisons director, I decided to give my response to the inexperienced governor that explains why the policies
3 pages (750 words) Essay
Case study
Today, the meaning of propaganda is used comprehensively to connote public relations. The government uses mass relations to disseminate accurate information on policies and their adversaries. The two frequent features that presented propaganda’s new possibilities were mass
1 pages (250 words) Essay
Case study
The amount of organizational takeovers and company mergers has been considered a standard of measure of the level of economic development. In most cases, company takeovers have been associated with incidents
4 pages (1000 words) Essay
Case Study
sively become more complicated, labor shortages will become evident in most of the mature industries and companies especially in the developed countries. At the same time, a more than needed number of employees with skilled talent are likely to be seen in other areas and
2 pages (500 words) Essay
Case study
With the decline in sugar and cocoa production, many people became unemployed. Urbanization in the country, as indicated in the case study gave people hope for better non-agricultural jobs. Many left
2 pages (500 words) Essay
Case study
A company should embrace technology in handling production process. Bella India has skilled personnel as evidenced in the way management tackles technical issues such as reduction in transitional time between St Louis and
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation