StudentShare solutions
Triangle menu

Marketing Debate: Does marketing create or satisfy needs - Essay Example

Not dowloaded yet

Extract of sample
Marketing Debate: Does marketing create or satisfy needs

The marketing critics which argues that marketing create consumer needs instead of just providing them recognizes the profit maximizing motives of business organizations. With huge revenues and profitability in mind, companies create products to capture the customers. Thus, companies create a wide array of product offerings which will consequently shape the needs and wants of the market. This can be illustrated by makers of personal computers (PC). The consumers' need of printer, hard disks and drives, and monitors where commenced by the invention of the personal computer. After the introduction of this product, consumers are bombarded with other commodities that they should need together with their PCs. Afterwards, manufacturers launched anti-virus and anti-spyware software to complement these products. And the list goes on and on. Thus, companies are able to create needs through the introduction of a simple product. It is argued that business organizations are constantly making products which will bring them more revenues and profit.
However, this paper argues that m ...Show more

Summary

One of the most popular definitions of marketing is the identification and satisfaction of human needs. According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders (Kotler 2006)." This definition creates an image for marketing as something which merely reflects the needs of customers and marketers are tasked merely to identify and respond to these various needs…
Author : hodkiewiczloma
Marketing Debate: Does marketing create or satisfy needs essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Debate: Does marketing create or satisfy needs"
with a personal 20% discount.
Grab the best paper

Related Essays

Create a marketing plan
The aim of the theme cafe would be to provide best services to its customers by serving high quality coffee and food. The cafe would offer a "One Piece" cartoon themed ambience to the customers; it would also include music and comics. The owner wants to offer special services to the customers and wants to have closer contacts with them.
8 pages (2000 words) Essay
How does Starbuck or IKEA create the customer experience in their marketing
It generates its highest sales volumes from Germany, followed closely by USA and France. Its top three purchasing countries however are China, followed by Poland and Italy (Ikea.com). This paper talks about how IKEA creates customer experience through their marketing efforts.
12 pages (3000 words) Essay
Marketing and Sales
The distinction between the two concepts can take various forms of depth. However, it is important to understand that while both concepts are significantly different, they are aimed to facilitate each other and the existence of any one of the practices in isolation would be extremely difficult.
10 pages (2500 words) Essay
Modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants
The most used modern marketing tool by Australian companies is the social media. The companies I choose are in the banking industry where we have the Commonwealth Bank of Australia and Qantas Airways Limited. These are companies in the ASX100 list which have a very wide following in the social media segment a method that the company has adopted to advertise its service and product provision to its customers (Merrett 2002).
5 pages (1250 words) Essay
Strategic Marketing
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
24 pages (6000 words) Essay
International Marketing - Theory
Marketing is an important part of any business. It is more than selling or advertising and its main function is to create value by making those products which satisfy human needs (Keeqan 2007). This is why most experts say that making a better mouse trap over and again can never cater the needs of a customer because needs do differ and they evolve in nature over time.
10 pages (2500 words) Essay
Marketing debate
Despite the possible loss of business opportunities, the use of a strategic planning could lessen the degree wherein brand extension will contribute harmful effects over the annual revenues of the business. For this study, several factors that will
2 pages (500 words) Essay
Marketing debate
Service marketing within any organization or industry has attained the highest level of significance in the world of present times. People factor has been at the core essence of any organization mainly due to the
3 pages (750 words) Essay
Trends in marketing
The techniques and approaches for interacting with consumers have altered hugely with the evolution of social media, thus, businesses must realize how to employ social media in a way
20 pages (5000 words) Essay
Marketing Principles
Coca-Cola, Dettol, Dove. These fast moving consumer goods are the essential items we purchase when we go shopping and use in our everyday lives. Theyre the household items you pick up when youre buying groceries or visit your local chemist or pharmacy. FMCG
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation