The marketing critics which argues that marketing create consumer needs instead of just providing them recognizes the profit maximizing motives of business organizations. With huge revenues and profitability in mind, companies create products to capture the customers. Thus, companies create a wide array of product offerings which will consequently shape the needs and wants of the market. This can be illustrated by makers of personal computers (PC). The consumers' need of printer, hard disks and drives, and monitors where commenced by the invention of the personal computer. After the introduction of this product, consumers are bombarded with other commodities that they should need together with their PCs. Afterwards, manufacturers launched anti-virus and anti-spyware software to complement these products. And the list goes on and on. Thus, companies are able to create needs through the introduction of a simple product. It is argued that business organizations are constantly making products which will bring them more revenues and profit.
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