StudentShare solutions
Triangle menu

The Mobile Communication Industry and EU - Essay Example

Not dowloaded yet

Extract of sample
The Mobile Communication Industry and EU

Under its new name, Vodafone Group Plc., the company begun to claim its place as one of the world's largest mobile telecommunications company with ownership interests in 26 countries across five continents and partnership networks in 33 other countries. Vodafone does not manufacture cellular phones and network equipment so it has become the largest purchaser of these products. In 2004-05, the company bought $23-billion worth of these products from third parties, including $12 billion on handsets, network equipment and IT services from all over the world
The company today boasts of the Vodafone Speaking Phone which was devised to address a major EU concern about giving communication access to disabled persons. The Speaking Phone converts its screen content into speech to allow the blind to "read" text messages. This is just one of Vodafone's products and services that "democratize" access to communication technology.
Right now, Vodafone is developing another project called M-PESA, which seeks to enhance the access of mobile telephony to banking. This would allow customers to borrow, transfer and pay cash through the use of SMS text messaging. Another project in the pipeline intends to include voice and data communication in its services.

As for Telefonica, the company has operated in Spain for 80 years but only under the auspices of EU did it break out of its mold to expand to all Spanish and Portuguese-speaking markets which spread to17 countries in the European, African and Latin American continents. From just fixed telephony, it begun to offer broadband, mobile-cellular telephony and Internet services. By 2005, Telefonica was the world's sixth largest company in terms of market capitalization and seventh in the EuroStoxx50 ranking. It now serves 153.5 million customers worldwide, involving 16 million fixed lines, nearly 5 million data-Internet access and over 20 million mobile telephones. With over 1,5 million direct shareholders, Telefonica trades on the major national and international stock exchanges.

The aggressiveness and enterprise shown by Telefonica and Vodafone are exactly the kind of business cultures the EU seeks to foster through the EU Enterprise Policy. Under this policy, EU promotes innovation, entrepreneurship and competitiveness in manufacturing and services and ensures that all business within the region compete and trade on fair and equal terms. The overall goal is to make Europe an attractive place to invest and work in. EU is all about integration and in this regard, the enterprise policy works to coordinate policies on trade, research, the internal market, employment and training, the information society, regional development and taxation, without overlooking the importance of environmental protection.

Under the enterprise policy, EU also preoccupies itself with removing obstacles to competition across the board, preventing new ones from going up and limiting, improving and simplifying the process of regulation. Most of the barriers to intra-EU trade have in fact been dismantled with the imposition of product standards on public health, the consumer and the environment.

The EU Enterprise P ...Show more

Summary

Vodafone and Telefonica, two of the emerging world leaders in mobile communication based in Europe, have one thing in common: they hit their stride in this particular industry and extended their presence overseas under the benign institutional changes being made continuously at the European Union to steer the region toward a frontier-less "single market" where goods, people, services and capital can move around freely.
Author : zkoch
The Mobile Communication Industry and EU essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Mobile Communication Industry and EU"
with a personal 20% discount.
Grab the best paper

Related Essays

The Impact Of EU Membership on Estonia
..11 Intra-EU and Extra-EU outliners……………………………………………………...10 FDI (Foreign Direct Investment)……………………………………………………..12 Relationship between FDI trades……………………………………………………..12 Competition and Industrial Policy Issues Competition policy……………………………………………………………………18 Industrial policy……………………………………………………………………….19 Macroeconomic Conditions: monetary and fiscal policies Monetary policy……………………………………………………………………….20 Tight and
16 pages (4000 words) Essay
Innovation in Mobile Communication Industry (Case study:IPhone)
The innovative standards of telecommunication industry are: GSM, GPRS, CDMA, 3G, LITE, etc. In a technological world change is vital to run the industry (Malerba 2004). The innovations in mobile communication industry have great impacts on it, in terms of increase of mobile users.
17 pages (4250 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 pages (3000 words) Essay
Mobile Communication 1 and 2
The face of computing is increasingly changing, which is generating fear among IT managers changed with availing productivity tools while sustaining control of sensitive data. As companies develop their mobility policies, attention should be paid to maintaining a tight grip on the data contained in the device or any connectivity profiles (both VPN or Wi-Fi), which avail access to corporate networks to ensure that they are completely secure irrespective of whether the tablet is lost.
3 pages (750 words) Essay
Mobile computing and wireless communication
The mobile instruments are now coming in a range of shapes and sizes with features adding up day by day, thanks to the continuing trend towards integration of more and more electronic circuits. This trend of miniaturizing Integrated Circuits has led to the availability of low-power embedded processors and radios as well, further strengthening the communication ability of the man on the move.
10 pages (2500 words) Essay
Mobile Phone Marketing
The biggest problem with this advertising tool is that customers usually harbour very high levels of intimacy with their mobile phones and hence any strategy chalked out to exploit the medium of mobile phone has to be customer sensitive (Hendery 2). Anything done to interact with the mobile phone owners will have to be cautious about the possibility of being viewed as an unnecessary and perhaps illegal intrusion.
4 pages (1000 words) Essay
UK Mobile Industry
As the market matures and reaches saturation with penetration rates hovering around 76%, mobile players face tremendous pressure for maintaining and expanding their customer base. Mature market conditions have manifested into plummeting of mobile telephony prices and consumers' network switching behaviour.Orange has been fairly successful in the telecom sector, claiming the largest market share of 28%.The brand image has been its advantage, which an average consumer usually associates with quality service and product innovation.
13 pages (3250 words) Essay
Car Industry in Europe
It reviews the different Euro standards of emissions and continuous progress in the direction as well as the present emission norms, which has to adhere by the car industry in Europe. It also reviews all the protocols and steps to achieve the emission standards by EU and how it affects the present status of car industry and its requirements.
20 pages (5000 words) Essay
Strategic Management mobile communication
The company's markets have also been highly receptive to the first wave of data products, seeing significant increases in the use of text messaging and, in the UK, WAP data access. O2 has a well-established and profitable mobile businesses in the UK and Ireland (former BT Cellnet and Digifone).
2 pages (500 words) Essay
Radio and mobile communication
However, world’s initial marketable cellular system was developed in Japan by the NTT (Nippon Telephone and Telegraph) Company. Additionally, in 1980, various other analog systems were also implemented. However, the
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation