With fascinating characters like Larry Page and Sergey Brin and CEO Eric Schmidt, one is bound to turn the pages of this book and fast.
My personal favourite among these characters presented by the authors is Larry Page for his sense of wit more than anything else. Also, he has shown immense perspective where thinking out of the box and having tremendous foresight is concerned. With his characteristic quiet sense of humour he is a man who makes things happen. Unassuming as he comes across, he has been hailed as a hero by many. As an example, this hero celebrated the first check earned for Google by having breakfast with his partner at Burger King! (Vise et al, 2006) This might also be due to the fact that he is the precursor of the social movement created by Google which brings people and information within close proximity of each other.
The Google story, has a vast story board set across a plethora of settings and shaped with tons of research. This is apparent in the details presented in the book. Also, there is a strong personal and human touch to the story and the way it has been told, a style that is a welcome departure from the typical academic format followed by most writers of such subjects. This makes the book all the more hard hitting. In this regard, I will seek to examine various elements that are most relevant in today's dynamic environment and pace of life.
The first of these elements is management style. Google, as a company and a global brand, has a flexible management style where every employee is an individual resource. Also, this company is adaptive in its style and its management is one that focuses on an investigative approach to each problem. Further, its management style is one that demonstrates a vast representation of the countries it operates in, where work culture is concerned. (Vise et al, 2006) Google has set new standards in unique management styles by showing how each company needs to tap into the personal goals of its employees to create and maintain a distinctive style that will contribute to the same and help integrate the organization's goals with those of the individuals working within.
In this regard, Google's management style is one that is forward looking and based in results and employee satisfaction. It has a strong nexus with the humanitarian approach to all problems, which makes it all the more enjoyable to work here and be a part of the Google team. Also, the fact that it is very informal and effortless in its approach to everyday operations, makes it all the more easier to relate with Google at a personal level.
Globalization is another element that contributes to the basic image of Google. As a company that has a specific set of services and virtual products as far as global outreach is concerned, Google has ushered in an era of vast information and knowledge management. Therefore, globalization has been Google's middle name and this has been thoroughly examined in the book by Vise and Malseed. Google has helped shape the global cultural industry with its services like Orkut, which