Classic Airlines

Masters
Case Study
Miscellaneous
Pages 10 (2510 words)
Download 0
In order to create the right problem statement to address issues that an organization is facing, the first step is to describe the situation. It is important that the framer of the problem clearly understands the situation, issues, and opportunities that are presented by a situation before trying to identify the problem…

Introduction

These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound.
While cutting costs the company must also find a way to attract new customers, produce a higher level of satisfaction for their current flyers, as well as bring their once loyal customers back as frequent flyers with their airline. In the wake of financial crisis any marketing efforts cannot involve airfare price reductions; therefore the company is challenged with finding ways to improve the perceived value of flying with them. The organization's focus must be centered on the needs and wants of their consumer while being conscious of costs.
While there are many issues facing Classic Airlines, the most relevant to this analysis are contained in the communication threads of emails and meeting excerpts. Of these, there were three primary indicators or events that prompted the issues listed in Table 1.
First, the relational dynamic among the members of the management team is unhealthy. ...
Download paper
Not exactly what you need?

Related papers

Classic Airlines
These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound.…
Problem Solution: Classic Airlines
These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound.…
Southwest Airlines
Most businesses are customer centered. Customer comes first regardless. Not so, Southwest airlines, where customer actually comes in second. The employee comes in first. Clearly this is against convention ("rules") but it does achieve quite a bit. Southwest Airline employees are one of the most motivated and productive work force in the industry and this results in happier customers as well. The…
United Airlines
United Airlines …
Business Environment Airlines Industry
some of the recurring costs that an airlines industry requires to survive. The airlines industry is a complex one. It is a high risk industry as is known after the incidents of 9/11, yet it is a highly lucrative industry with potential of high profits. Huge investments, high risks, squeezing profit margins, growing competition are some of the major barriers to entry in this industry. The global…
Northwest Airlines and American Airlines
As of 2006 Northwest was the world's sixth largest airline in terms of domestic and international scheduled passenger miles flown and the U.S.'s sixth largest airline in terms of domestic passenger miles flown. In addition to operating one of the largest domestic route networks in the U.S., Northwest carries more passengers across the Pacific Ocean (5.1 million in 2004) than any other U.S.…
Singapore Airlines
Importantly, the authors also investigated the organizational factors that have facilitated SIA's chance to implement its inspirations; they used the method of illustrating its strategic position. Finally, they drew their conclusions and explored the prospective challenges for SIA.…