Got a tricky question? Receive an answer from students like you! Try us!

Classic Airlines - Case Study Example

Only on StudentShare
Author : leonardo41

Summary

In order to create the right problem statement to address issues that an organization is facing, the first step is to describe the situation. It is important that the framer of the problem clearly understands the situation, issues, and opportunities that are presented by a situation before trying to identify the problem…

Extract of sample
Classic Airlines

These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound.
While cutting costs the company must also find a way to attract new customers, produce a higher level of satisfaction for their current flyers, as well as bring their once loyal customers back as frequent flyers with their airline. In the wake of financial crisis any marketing efforts cannot involve airfare price reductions; therefore the company is challenged with finding ways to improve the perceived value of flying with them. The organization's focus must be centered on the needs and wants of their consumer while being conscious of costs.
While there are many issues facing Classic Airlines, the most relevant to this analysis are contained in the communication threads of emails and meeting excerpts. Of these, there were three primary indicators or events that prompted the issues listed in Table 1.
First, the relational dynamic among the members of the management team is unhealthy. ...
Download paper

Related Essays

Problem Solution: Classic Airlines
These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound.…
4 pages (1004 words)
Northwest Airlines and American Airlines
As of 2006 Northwest was the world's sixth largest airline in terms of domestic and international scheduled passenger miles flown and the U.S.'s sixth largest airline in terms of domestic passenger miles flown. In addition to operating one of the largest domestic route networks in the U.S., Northwest carries more passengers across the Pacific Ocean (5.1 million in 2004) than any other U.S. carrier, and carries more domestic air cargo than any other American passenger airline. Northwest Airlines' regional flights are operated under the name Northwest Air link by Mesaba Airlines, Pinnacle…
17 pages (4267 words)
Singapore Airlines
Importantly, the authors also investigated the organizational factors that have facilitated SIA's chance to implement its inspirations; they used the method of illustrating its strategic position. Finally, they drew their conclusions and explored the prospective challenges for SIA.…
6 pages (1506 words)
Classic Airlines Benchmarking
The analysis of the Toyota Motor Corporation’s management style and policies applied by it, could prove to be valuable in analyzing the case of Classic Airlines.…
2 pages (502 words)
Classic Airlines and Marketing
rs in this day and age are more empowered by the wonders of the Internet and other new technologies that give them the information that they need with just a click of a button, marketing strategies need to adapt to change as quickly and as appropriately as possible.…
2 pages (502 words)
Classic Airlines Marketing Solution Paper
The company generates its revenue from passenger as well as cargo services. The total revenue earned by the company has moved up from $8592 million to $8700 million from the year 2003. Despite the rise in the revenue, it faced a decline in its net income. The main reason for this can be attributed to the rise in its operating expenditure which has moved up by approximately 20% in 2004. This is getting reflected in the annual net profit, as it has dropped significantly from $71 million to $10 million in the year 2004 which is a fall of nearly 86%. The net profit margin ratio of the company has…
5 pages (1255 words)