negative advertisement (part2 when it works)

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The essay explores the impact of negative advertisement based on such propaganda in area of American and world politics since it is the simplest and most convenient way of showing that it exists and works. All the money politicians spend on their campaigns goes to negative advertisement, therefore it seems important and this paper investigates on how it works with special reference to Dazy advertisement case.


Empirical evidences suggest that this strategy quite often works but by no means can we ignore the negative impact of such campaign. In general, propaganda concerns set of messages aimed at influencing the opinions or behavior of large numbers of people. Instead of impartially providing information, propaganda in its most basic sense presents information in order to influence its audience. The most effective propaganda is often completely truthful, but some propaganda presents facts selectively to encourage a particular synthesis, or gives loaded messages in order to produce an emotional rather than rational response to the information presented. The desired result is a change of the cognitive narrative of the subject in the target audience. Here we examine propaganda in the light of public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior. Propagandist politician use advertisement as their means of communication as their prime tool with leaflets, posters, TV and radio broadcasts and all other medium. In the case of the United States, there is also an important legal distinction between advertising and what the Government Accountability Office. ...
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