Management and Organisational Behaviour

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The advertising agency discussed in this report has had a difficult time in keeping employee morale high. Management in the company has made several errors that need to be recognized and attributed, and management needs to begin revising its approach to its employees.


By not offering any type of training, the company has struggled. In order to help with this scenario, the advertising agency needs to begin offering more training for its employees.
However, this is not the only leadership issue that needs to be changed. Management does need to address a few more issues, and this has to do with their overall attitude towards their employees. There is also an uneven distribution of work in the environment, and this can also hurt employee morale. Those with more work feel overworked, and those with less work feel that they are being overlooked. This often also creates the problem of self-serving bias, and this can greatly harm the view of management toward employees. It is also important for management to begin trying to apply the concept of Theory X versus Theory Y when approaching their employees (Denton, 1999). McClelland's Theory of Needs should also be considered by management, because these employees have a need for achievement and achievement would also help to increase employee morale. Another problem in this scenario is the lack of group dynamics in the company. Most of the employees are too frightened to speak up or go against management, and/or they are not motivated to do so. ...
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