StudentShare solutions
Triangle menu

The News Corporation - Case Study Example

Not dowloaded yet

Extract of sample
The News Corporation

Especially, in this year TNC acquired the film company Twentieth Century Fox. The acquisition was drawn attention since it provided the company with access to studios for making films and television programmes, to a film library and to a distribution platform which created opportunities for TNC develop and expand its businesses to a multinational, multimedia company at the forefront of global marketing. From then on, TNC became a citizen of the global village.
On Feb 5th 1989 TNC launched Sky Television in the UK, a direct-to-home (DTH) satellite broadcasting television network. Satellite broadcasting provided the opportunity for broadcaster to increase the footprint (distribution) of any channel, allowing the distribution of programs to more than one country for the first time. It was seen of great importance for the media industry in term of distribution channel.
In the 1990's the economy was slowing down and banks worldwide experienced a liquidity crisis. TNC experienced a bad performance from Ansett Airlines and Twentieth Century Fox. The investment of new printing equipment for the UK resulted in a financial gap. Due to that fact, it was realized that the company needed restructuring to repay all loans. There were a number of key issues with regard to recovering the company:
After experiencing Strengthening the company's balance sheet
Improving and expanding existing businesses
Building new businesses
Nurturing and guiding of company's products
Strategic planning, examining opportunities around the world
After experiencing bad performance in its business and restructuring of the company, TNC has endlessly expanded its business throughout the world and notably as early as 1993,TNC moved into Asia with the acquisition of the Hong Kong-based satellite TV company Star TV, which broadcasts free-to-air over China, India and other 51 other countries. These markets were seen potential for TNC in a long run as they cover around 2/3 of the world's population.
1995 TNC joined with 3 other television, programming, and distribution groups to create a satellite service covering Latin America. This showed joint venture and alliances are in strategic choices of TNC which can help the company be better off in a long run and a beneficial for the parties involved and can offer more values for the customer.
2000 TNC restructured all its satellite interests into a new entity named Sky Global so as to enable the management team to build on the successes of BSkyB and to migrate those to the other satellite platforms of Sky Global.With regard to parenting, TNC was the creation of one man. Rupert Murdoch has been the chief executive since 1953. He is the driving force and most major decisions are made by him. His management style was supplemented by an extremely efficient reporting system. The business is built on Rupert Murdoch's Empire and his vision, ruthlessness and daring. He maintains control of his businesses by looking outside of the business to the regulatory environment that might constrain his activities. Besides that, Murdoch was affected by national regulatory systems and his political friendships have brought him influence in this area. In addition, his personal politics are right ...Show more

Summary

The origins of "The News Corporation" lie with the establishment in 1923 of a local newspaper. From 1980, TNC published the only national newspaper, two national magazines and over twenty provincial newspapers. From then on, interests expanded into book publishing, television broadcasting, film making, record production, farming and transport…
Author : domenick17
The News Corporation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"The News Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

RadioShack Corporation
The company primarily operates in US, Canada and Mexico. The company is headquartered in Fort Worth, Texas and employs about 40,000 people (Datamonitor, 2007, 4). Having started its journey in 1921, the company has come a long way in establishing itself as a dominant player in the market.
19 pages (4750 words) Case Study
Human Resource Management Innovation and Change
In fact there is considerable correlation between HRM initiatives and success of innovation and change strategies at News Corporation. Secondly despite an obvious lack of comprehension on the part of some employees of the existence of HRM policies and initiatives and the related positive impact on employee retention and overall HRM practices at these News Corporation media companies, the general agreement is that key performance indicators on the relative success of HRM initiatives have been gathering positive momentums at these media giants.
20 pages (5000 words) Case Study
Chevron Corporation
Chevron's operations spread over various industries such as oil and gas exploration and production, oil and gas refining, marketing and transportation, chemicals, financial services and retail. The second-largest US integrated oil company (behind Exxon Mobil) has proved reserves of 10.8 billion barrels of oil equivalent and a daily production of 2.6 million barrels of oil equivalent, and it also owns interests in chemicals, pipelines, and power production businesses.
17 pages (4250 words) Case Study
News Corporation Strategic Management
Support your evaluation with relevant theory and academic models. News Corporation is the world's third largest media giant (after Time Warner and Disney). Owned partly by the family of international tycoon Rupert Murdoch, known universally for his shrewd business style, the public conglomerate now ranks 84th in the Fortune 500 list.
8 pages (2000 words) Case Study
The British Broadcasting Corporation
There is still broad-based support for the licence fee as primary funding source for its operation and it shall remain in place until the end of the current Charter period (Gibbs, 2007). However, critics say it might become difficult to further justify this annual charge when take-up of non-terrestrial access modalities (i.e., through connection technologies like broadband and wireless) reaches critical mass.
20 pages (5000 words) Case Study
Sony Corporation
Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator that brings to table new ideas & innovations that result in the creative destruction of established monopolies.
4 pages (1000 words) Case Study
Starbucks Corporation
In response to these threats, Starbucks developed a corporate social responsibility strategy - its mantra, "do well and do good at the same time" - to promote environmental stewardship and reduce its carbon footprint while pursuing worldwide growth. A 2004 in-house inventory showed that more than 80 percent of its emissions were due to the electricity usage in its stores and offices.
32 pages (8000 words) Case Study
Able Tool Corporation
Able tool corporation was founded in 1984.the company located in Cincinnati has come to be one of the best companies in the production and delivery of portable electric and power tools. Over the years, it has come to be a leader in prototype work, repairs of process machinery as well as a short-term manufacturer.
3 pages (750 words) Case Study
Strategic Assets
I will apply the steps required for formulating the company's strategy according to the framework proposed by Johnson and Scoles(1999). Strategic Analysis is concerned with the understanding the strategic position f the organization in terms f its external environment , internal resources and competences, and the expectations and influence f stakeholders defined by Johnson and Scoles(1999).
4 pages (1000 words) Case Study
MAI Systems Corporation
Founded in 1957 by Walter R. Oreamuno, originally from Costa Rica, it caters to various businesses in North and Latin America. Its core business comprises of solutions like property management software and services hospitality industry. This software is used to manage functions such as reservations, rates and availability, and affinity programs, including dedicated tasks such as tracking casino accounting, managing wholesaler reservations, and managing multiple currencies.
8 pages (2000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation