Got a tricky question? Receive an answer from students like you! Try us!

The Global Future - Case Study Example

Only on StudentShare
Case Study
Pages 12 (3012 words)


Grapevine Communications is a full service marketing communications organization with its head office located in the United States. It specializes in advertising, public relations, market research and consultation. This report presents a business plan for Grapevine Communications start up operation in Pakistan…

Extract of sample
The Global Future

This will present the company's strengths and critical issues which will impact the company's success in the new market. The report explains how Grapevine will use its capabilities to sustain and increase profitability.
The report gives an overview of the organization's mission, vision and objectives and then explains the environmental factors which affect the business. The environment is scanned with using both the SWOT and PEST analysis. The results are used to identify key strategic areas for the company to focus on.
Within the next five years Grapevine will be a leader in the market and will help clients grow and expand their businesses by providing innovative, reliable and effective marketing solutions. We will remain a financially firm company and work towards securing our employee and customer interests.
Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals.
The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. ...
Download paper
Not exactly what you need?

Related Essays

The future
Thus, my analysis of the future will begin with the likely changes and trends that will emerge in the global society.…
2 pages (502 words)
porfessional future
Brand management has always been important but I sincerely believe that globalisation has both expanded and intensified its importance. While my professional ambitions are centered on brand management, the truth is that wanting a particular career does not mean that one will be successful at that career. Professional success is only partially dependant upon interest and ambitions in and within a particular field and more so on understanding one's abilities, potentials, strengths, weaknesses and limitation and, importantly, selecting a career/profession which is correlated to the…
15 pages (3765 words)
The Future of Privacy
Systemic instruments come from the engineering process from networks to machines to computers to codes to protocols. These are the systems that are built into machines. Collective instruments come from government policy applied to provide protection of goods and services. These are the instruments that are built into processes. The instrument of individual empowerment requires individuals to implement privacy-enhancement during online transactions. This is the instrument of choice. There will not be one-size-fits-all solution, though. PET should be thought of as toolkit. Each tool serves a…
1 pages (251 words)
ford's future
market fall 4.7 percent last year, from 18.3 percent in 2004 to 17.4 percent in 2005. A decade earlier, Ford's market share stood at nearly 25.6 percent. Every percentage point of market share represents 170,000 vehicles. With this background this paper aims at analyzing the factors that led Ford to reach this no-alternative 'Way forward' position and the likely impact of the decision to cut jobs and close manufacturing facilities on the future of Ford.…
3 pages (753 words)