Therefore there is a need for good corporate social responsibility toward the customer given the fact that the organization products or services are made for the consumption of the customers/public and in the even whereby the customer fails to consume the products, there is the danger of the organisation becoming irrelevant or redundant because it would no longer need to carry out any more production. Another interesting contribution that speakers raised in the seminar concerning customers as stakeholders which the organization must address when it comes to social responsibility was whether for public offices especially government and not for profit organizations have customers as stakeholders.
1.2 It also emerged that the process of winning customers is quite an expensive one and therefore losing the customers by failing to adhere to corporate social responsibility requirements is a major undoing for the organizations considering the fact that organizations must need to be genuinely concerned about the well being and the wellness of the customers. Indeed organizations must also be able to rise above short-term focus and foresee the situation in a long-term sense.
1.3 Speaker after speaker supported this view of thinking but some of the speakers opposed this contention arguing that the organization risks spending a lot...
This, opponents argued, is in contravention of the reason why organizations exist. The opponents of corporates social responsibility argued that organizations and customer relations are modeled on a consumerism principle whereby each side tries to gain the most out of the other and therefore the customer is less concerned about the well being and wellness of the organization. The opponents wondered why therefore the organization should spend thousands or millions of dollars trying to pleas the customers.
2.1 In the first seminar I was abit nave since I was going to be contributing as a speaker I had prepared some issues I wanted to research on. I particularly wanted to question the apparent neglect of employees as relevant stakeholders who should be targeted by the organization's corporate social responsibility policies. As part of my preparation I undertook to investigate the issue of corporate social responsibility as reported by textbooks and journals. In the process of preparation I learnt the following about corporate social responsibility. Corporate social responsibility is about concepts not necessarily about actions1. Smith, & Lyles, (2003) argues that as long as the concepts are in place, business organizations are very likely to emerge with responsible actions on the environment, on the stakeholders, on the economy of the countries they operate in or even in the social political environment the business organization functions in.
I learnt that there has been an increase in levels of consumer rights awareness especially in the developed world something occasioned by heightened awareness on environmental impact. Organizations, which do not emphasize on the right practices, have on the environment2. According to