Global Marketing Assignment - Essay Example

Macro environment is the larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces. The SLEPT Analysis is a useful starting point for the analysis of an organizations external environment and the forces at which it works like Hennes & Mauritz. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieve the objective of an organization. H&M faces challenges in Japanese market in selling goods.

H & M has collaborated with Madonna 3 for their promotion, which is a good decision, and for being a famous singer in all over the world as well as Japan and a symbol of fashion and style; Hennes would gain vast and successful market in Japan. H & M Hennes & Mauritz AB is a Swedish clothing company with outlets in different market of Europe and the U.S. The principal activity of this company is retailing of fashion clothing. The products of the Group are sold through a chain of stores, by mail order and through the Internet.

They offer their products in different concepts for women, men, teenagers and children. They also retail sportswear, accessories and cosmetics. The product range includes body and care and hair care products and make-up accessories for men, women and teenagers. This Group has 22 production offices in Europe, Asia, and in Africa 4.Hennes & Mauritz targets the Hip & Modish. They design cheap but chic clothing, mainly for men and women 18 to 45, children's apparel, and its own brands of cosmetics.

It operates more than 1,200 stores in 24 countries with direct sales operations in selected areas. Stefan Persson, the billionaire son of founder Erling Persson is the Chairman of 'H&M'. The family has a good controlled over the company and they own nearly 37% 5.1-2: Problem Statement:1. In regards to Hennes & Mauritz (H&M), we have to undertake a critical assessment of the Global Marketing and organisational procedures adopted by the