Got a tricky question? Receive an answer from students like you! Try us!

Restaurants - Case Study Example

Only on StudentShare
College
Case Study
Miscellaneous
Pages 5 (1255 words)

Summary

Introduction: This is a brief study undertaken to substantiate and explore the concept of 'Atmospherics' Chapter 10 of our text book quotes Solomon (2009) saying "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his probability of purchase." The definition infers: If the elements of environment in a retail outlet are skillfully manipulated they can lead to favorable consumer behavior for the retailer…

Extract of sample
Restaurants


The restaurants though situated very close to each other continue to attract customers in steady numbers regularly. The restaurant business is one which has a shrewd combination of excellent food, environment and service. Today's restaurants are mostly theme based and cuisine based with a rare combination of a country's culture and cuisine, especially periodical cuisines that are haute. Although the two restaurants offer similar cuisines they have tried to blend the French tradition into the Asian culture in a unique way matching their interiors accordingly. The restaurants understand the importance of atmosphere dynamics and nevertheless have hired eminent interior designers to do their environment.
A famous Interior Designer Katelijn Quartier has mentioned the importance of interior design in an article of hers by stating "The introduction of atmosphere as an important holistic notion is relatively new in the study of retail design. Commercial spaces used to concentrate on products, services and salesmen. Nowadays, the environment comes to
play an important role. ...
Download paper
Not exactly what you need?

Related Essays

Conflict Management in the Restaurants
Conflicts and disagreements that arise in the restaurant and hospitality industry can differ from those in the corporate sector, said a general manager of an establishment that generates tens of thousands of dollars in sales in week.…
6 pages (1506 words)
ECONOMIC DEVELOPMENT OF THE RESTAURANT BUSINESS
The River Caf in Hammersmith, is an expensive, utterly delicious example. London takes on Tuscany, in attractive if hard-to-reach surroundings. There is a little group of smart Italian restaurants growing up, associated with Giorgio Locatelli, who cooks at Zafferano, near Belgrave Square, with a startlingly original menu, well grounded in tradition. He has opened a couple of simple Italian places - Spiga on Wardour Street in Soho and La Spighetta in Mayfair that do wonderful thin-crust pizzas cooked in a woodfired oven.…
4 pages (1004 words)
Restaurant Consulting Firm
The next skill-set would be organisation and communication. Since the consulting service deals with interaction, communication skills are extremely important. The ability to talk convincingly and persuasively is very important. In addition to this, the services are mainly towards streamlining restaurants and their operations. Therefore, being extremely organized and proper is important.…
2 pages (502 words)