StudentShare solutions
Triangle menu

Restaurants - Case Study Example

Not dowloaded yet

Extract of sample
Restaurants

The restaurants though situated very close to each other continue to attract customers in steady numbers regularly. The restaurant business is one which has a shrewd combination of excellent food, environment and service. Today's restaurants are mostly theme based and cuisine based with a rare combination of a country's culture and cuisine, especially periodical cuisines that are haute. Although the two restaurants offer similar cuisines they have tried to blend the French tradition into the Asian culture in a unique way matching their interiors accordingly. The restaurants understand the importance of atmosphere dynamics and nevertheless have hired eminent interior designers to do their environment.
A famous Interior Designer Katelijn Quartier has mentioned the importance of interior design in an article of hers by stating "The introduction of atmosphere as an important holistic notion is relatively new in the study of retail design. Commercial spaces used to concentrate on products, services and salesmen. Nowadays, the environment comes to
play an important role. ...
The interiors of the restaurant also focus on the capturing the romance and beauty of that period only. This is a two story town house and the style of this building dates back to the colonial period of the French in Vietnam in the 1920's. The main floor dining room and the second story lounge and bar serve authentic French Vietnamese cuisine. The interiors of the restaurant are designed by Greg Jordon of Greg Jordon Inc., Commenting on the interiors designed he says "I chose to design with unique tiled floors, crudely painted walls and antique mercury panels to keep the interior as simple, yet as elegant as possible." The restaurant owners have taken care to reflect the architecture, texture and design of the 1920's with a modern touch. The dining room has tightly woven rattan chairs and amply spaced tables with palm and banana leaf potted plants all around. Photographs of Saigon in the 1920's cover the walls to lead customers to that era. The dining room has a seating capacity of 95 guests at a time.
The bar with a mahogany table in the second floor can seat 25 guests at a time. The lounge capable of seating 50 guests is covered with oriental rugs and low tables with antique furnishings. The rest rooms in the restaurant are also done in the same antique French way with modern amenities.
Le Atelier de Joel Robuchon: This restaurant in four seasons Hotel also served French cuisine with strong Asian flavors. The restaurant is known for its chef Joel Robuchon. The chef has renowned hotels in Tokyo, Paris and Las Vegas. The interiors of the hotel are elegant and glisten with light wood with black and red lacquer. It is blend of the French designer Pierre Yves -Rochon and the iconic ...Show more

Summary

Introduction: This is a brief study undertaken to substantiate and explore the concept of 'Atmospherics' Chapter 10 of our text book quotes Solomon (2009) saying "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his probability of purchase." The definition infers: If the elements of environment in a retail outlet are skillfully manipulated they can lead to favorable consumer behavior for the retailer…
Author : hermina25
Restaurants essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Restaurants"
with a personal 20% discount.
Grab the best paper

Related Essays

Case Analysis: The Olive Garden Restaurants
The service industries are highly dependent on the staff training and the way the business is managed. Restaurant industry is one of the industries which require closer and stronger communication and hospitality skills in the employees. The communication between customers and employees is direct and more frequent than in any other business.
4 pages (1000 words) Case Study
Alternative media
Now adays you see advertisements everywhere, from the front page of the morning newspaper to the breaks in between the late night TV shows. Innovative methods have been invented to catch the eye of the consumer; from the covers of cigarette packs to huge billboards on main highways.
1 pages (250 words) Case Study
Alternative media
Innovative methods have been invented to catch the eye of the consumer; from the covers of cigarette packs to huge billboards on main highways. The conventional methods are getting old for consumers and a new method which caught my eye when I received
1 pages (250 words) Case Study
PepsiCo Restaurants
PepsiCo should acquire both Carts of Colorado (COC) and California Pizza Kitchen (CPK) because both businesses make profits therefore, this will increase the total profits made at
2 pages (500 words) Case Study
Sun shines enterprise case study
This paper will critically discuss a SWOT analysis based on Sunshine’s case study. As a business venture, Sunshine Enterprise should identify some of the main
1 pages (250 words) Case Study
Open Table - Case Study
OpenTable has also grown over a period of 14 years and has gone from just being a start-up to a successful and growing public company that boasts itself of around
2 pages (500 words) Case Study
Online Restaurant Promotions
The restaurants offer discounts to attract more customers. Payments received from these customers cover the entire marginal cost and some portion of the fixed costs. Thus, in the ultimate analysis, offering
1 pages (250 words) Case Study
Case study for the value chain analysis
CMG focuses on sustainable sources as opposes to its competitors who are still stuck in fast foods. The company has created a network of 25 local farms to
2 pages (500 words) Case Study
Improving business through operations management
The restaurant had three floors on the building comprising of a bar, dinner and lunch and breakfast arrangement. It also hosted hundreds of wedding parties (Koch, Herman, and Garrett 43). This was a decision taken by the owners Deborah Hughes and Mary Catherine Deibel
1 pages (250 words) Case Study
Case study about international expansion
Since the company had established 92 fine dining steak establishments, the firm did not see a major need. It saw not value in diversifying in new restaurant types. In the diversification approach, the strategy was aimed at providing new types
2 pages (500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation