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Case Study example - Restaurants
Pages 5 (1255 words)
Introduction: This is a brief study undertaken to substantiate and explore the concept of 'Atmospherics' Chapter 10 of our text book quotes Solomon (2009) saying "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his probability of purchase." The definition infers: If the elements of environment in a retail outlet are skillfully manipulated they can lead to favorable consumer behavior for the retailer…
Extract of sample
The restaurants though situated very close to each other continue to attract customers in steady numbers regularly. The restaurant business is one which has a shrewd combination of excellent food, environment and service. Today's restaurants are mostly theme based and cuisine based with a rare combination of a country's culture and cuisine, especially periodical cuisines that are haute. Although the two restaurants offer similar cuisines they have tried to blend the French tradition into the Asian culture in a unique way matching their interiors accordingly. The restaurants understand the importance of atmosphere dynamics and nevertheless have hired eminent interior designers to do their environment.
A famous Interior Designer Katelijn Quartier has mentioned the importance of interior design in an article of hers by stating "The introduction of atmosphere as an important holistic notion is relatively new in the study of retail design. Commercial spaces used to concentrate on products, services and salesmen. Nowadays, the environment comes to
play an important role. ...
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