StudentShare solutions
Triangle menu

The Gap Inc. as a major retailer of wearing apparel and accessories - Case Study Example

Nobody downloaded yet

Extract of sample
The Gap Inc. as a major retailer of wearing apparel and accessories

Gap is in the fashion industry and must continually compete on the basis of brand desirability. Brand name equity is Gap's greatest asset. However, the recent economic downturn has had, and will continue to have, a negative impact on Gap's ability to generate revenue. Gap is a luxury apparel item and would be one of the first to be reduced in a consumer's budget. In 2007, Gap closed several Forth and Towne stores after test marketing did not meet with customer acceptance (We Are Gap Inc. ). In addition, protectionist attitudes in the US, and the coming election, may alter the trade agreements that have benefited Gap's manufacturing and distribution strategies.
The industry environment is best analyzed by using Michael Porter's five forces. New entrants into the fashion apparel industry are faced with the ease of entry, and the difficulty of marketing. Globalization has made it easier for international brands to compete via the Internet or established distribution networks. According to Formisano, "As more countries develop around the world, more competitors are created, which fuels more competition for market share" (58). ...Show more


The Gap Inc. is a major retailer of wearing apparel and accessories that operates in North America, Asia, and Europe. It sells products under the brand names of Gap, Old Navy, Banana Republic, and the online shoe store Piperlime. Gap opened its first store in 1969 and has grown to become a $15.8 billion enterprise in 2007 (About Gap Inc.).
Author : kboyle
The Gap Inc. as a major retailer of wearing apparel and accessories essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"The Gap Inc. as a major retailer of wearing apparel and accessories"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Nike inc
Along with its subsidiaries, Nike Inc. is engaged in the business of textiles, apparels, footwear and other accessories. It is recognized as a global leader in designing, developing, sales and marketing of athletic footwear and other accessories. It sponsors many well known sports person engaged in different sports all over the world which is a marketing strategy adopted to promote their brand (Nike, Inc., “About Nike, Inc.”).
3 pages (750 words) Case Study
Apple Inc
This research informs about Apple Inc. which was founded in 1976 by Steven Wozniak and Steven Jobs. The writer of the research highlights that the mission statement of the firm points out: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software”.
2 pages (500 words) Case Study
Marketing Luxury Brands: The Case of True Religion Apparel, Inc
Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. These product features provide consumers the gratification of not merely owning posh accessories or clothing but the additional psychological satisfactions like a feeling of prestige and high self-confidence that prove to themselves and to others that they are a member of an elite group who can afford these expensive products.
3 pages (750 words) Case Study
G-III Apparel Group Inc IPO Valuation Case Study
The supply of leather in 1989 was very stable with a forecast of 3% growth for 1990. The demand for leather apparel products in 1989 was expected to reach a market growth of 3.5% and in 1990 the forecasted growth was 4%. G-III between 1985 and 1989 achieved a compounded growth rate of 68% (Yale).
4 pages (1000 words) Case Study
Leading Retailer
The report will tart with a brief introduction to the company being discussed within the report following which a brief of the issue faced will be discussed. The next section will deal with a brief about the company - Wal - Mart. The company was started way back in 1962 in Rogers, Arkansas.
7 pages (1750 words) Case Study
The Gap Case Study
Strategic objectives and marketing processes was the main method for Gap to remain competitive and plan its future growth. At the beginning of the 21st century, the situation has changed and gap cannot attract loyal and repeat buyers with its classic American style jeans and T-shirts.
6 pages (1500 words) Case Study
The Gap Inc
Gap is driven by a mission to create "inspiring product design, unique store experiences and compelling marketing", while reflecting the core values of "integrity, respect, open-mindedness, quality and balance". Gap Inc. also devotes considerable resources to corporate social responsibility that includes long-term environmental sustainability, collective stakeholder value, and international relief causes.
2 pages (500 words) Case Study
The Gap Inc
It achieved $2 million dollars in sales in one year. The Gap's early success birthed its second store. The chain didn't experience meteoric growth until Mickey Drexler took the helm in 1983. One of his first acts was to acquire the Banana Republic. (Popovec 200).
3 pages (750 words) Case Study
However, the main focus of Gap is not to engage in price wars, the company has maintained its quality which is the main selling point for American products. This paper
7 pages (1750 words) Case Study
LL Bean Inc Case Study
Leon sold the shoes to hunters by preparing a descriptive four page mail-order circular (Schleifer, 1993, p. 2). Leon died in 1967 and his grandson
2 pages (500 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us