Contract Law. Questions - Essay Example

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Contract Law. Questions

The Advertiser Schmepsi refused to give the reward saying that it was only an advertising gimmick and 'a bit of a joke' Michael wants to know if he has contractual rights against the Schmepsi for the $30 million worth of motor cycles.
According to Contract Law, an offer once accepted, it makes a binding contract between offeror and acceptor. In the above case actually the offeror is Michael and not Shemepsi for the following reasons. Generally advertisements are treated as not offers but an invitation to treat i.e. invitation to make an offer. What Schemepsi has done is only an invitation to treat by making an invitation to collect a certain number of coupons in exchange of a prize. Bold, unimaginable, and impractical orders are made in the form of advertisements deliberately to attract attention and not to really be bound by them. Who ever notices such advertisements should not be carried away by them and not make serious commitments based on them as they could always be avoided by the advertisers on the plea that they were only invitation to treat (invitation to bargain in" U.S") (invitation to offer in "India")
"An inv ...Show more

Summary

Schmepsi Ltd offered in its website $30 million worth Ducati motorcycles to the consumer who collected 20 million tokens the Schmepsi gave along with each can of its soft drink consumer. @ 1 token per can, under what was called a competition scheme. There were other schemes of the competition by which if the consumer the collected 100 tokens, he could exchange them for caps with Schmepsi logo and where the consumer collected 500 tokens he could exchange them for a T-Shirt with Schmepsi logo.
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