StudentShare solutions
Triangle menu

Sports Marketing and Merchandising - Essay Example

Not dowloaded yet

Extract of sample
Sports Marketing and Merchandising

With its acknowledgment of the differences between male and female market, WPCG also designs special services and sources for female.
Amidst its popularity and prominence in the UK market, WPCG has its own set of marketing challenges and weaknesses. It is however, expected that the use of STP (segmentation, targeting, and positioning) technique will enable it to understand its customers, create a more efficient marketing strategy, and further boost its performance in the industry.
STP is considered as the essence of strategic marketing. This tool enables a business organization to identify the value that it wants to provide, deliver the value, and communicate the value. Segmentation refers to the process of dividing the market based on certain variables like geographic, demographic, psychographic, and behavioral factors. The rationale of market segmentation is the identification of a specific market which a business organization can best serve. This way, it is better positioned to create a product or service which more suitable and appropriate for a specific market as well as complement it with other components of marketing mix such as price, promotion activities, and distribution channels. ...Show more

Summary

In its quest of providing an extraordinary experience to its customers, Wexham Park Golf Course (WPCG) commits and stands by its vision to "offer the complete golf experience." Recognizing the diversity of its market, WPCG currently offers three different courses for different customers: the BLUE 18 hole course; the challenging RED 9 hole course; and the green 9 hole course which is designed for inexperienced and novice golfers…
Author : alvah35
Sports Marketing and Merchandising essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sports Marketing and Merchandising"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing And Sponsorship For Events And Sports
This will be a one-day activity which aims to bring together the city’s top players and have an exhibition game which will showcase their sports prowess. To enable the organizers to do this, invitations for targeted individuals to be tapped as team players shall be sent.
7 pages (1750 words) Essay
The aspects of sports merchandising and marketing
Merchandising is identifying as all the activities having to do through the accurate merchandise at the right cost at the right quantities at the right time in the right place through the correct controls. Marketing is the marketable functions concerned in transferring goods from creator to purchaser.
9 pages (2250 words) Essay
Market Segmentation in Sports
Merchandising is identifying as all the activities having to do through the accurate merchandise at the right cost at the right quantities at the right time in the right place through the correct controls. Marketing is the marketable functions concerned in transferring goods from creator to purchaser.
9 pages (2250 words) Essay
SPORTS MARKETING
industry with wide range of products.  The company develops designs and also markets athletic footwear, equipments, apparel as well as other accessories. Advanced quality and brand image are crucial elements of Nike for great sports. The company usually spends resources for
3 pages (750 words) Essay
Sports marketing
Additionally, badminton sport is contemplated as a backyard sport within the American society. The activity is not as popular in America as it is in other nations, for instance, China and
3 pages (750 words) Essay
Sports Marketing Plan
From a high of 4.1 percent GDP growth in 2011 quarter four, GDP growth in the first quarter of 2011 was about 2 percent, and for the last quarter about 1.7 percent, with GDP growth
2 pages (500 words) Essay
Marketing
The multinational corporation has realized revenues exceeding 24.1 billion dollars as of may 31st 2012. The company’s brand alone is valued at 10.7 billion U.S
1 pages (250 words) Essay
An analysis the service marketing issues affecting JD SPORTS within the SPORTING retail sector
In a market environment in which it is quite difficult to differentiate from competition, as many competitors maintain similar merchandise at competitive pricing structures, JD Sports must rely in
11 pages (2750 words) Essay
Sport marketing
However, there are pertinent actions that sports marketers can accomplish in order to aid them implement a marketing stratagem more meritoriously. These actions include the utilization of implementation stratagems and the use of control
4 pages (1000 words) Essay
FDA FASHION BUYING AND MERCHANDISING (Unit : Trading the product)
After this step the team was expected to determine the level of aggregation. Then they are supposed to make a decision on which attributes of the forecasting process
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation