Typography - Essay Example

Only on StudentShare

Extract of sample
Typography

Naturally then upon completion of the project, I was exposed to the experimentation of nontraditional methods of type development, while seeking design inspiration from my own environment I chose materials based on ordinary objects bought at the local 99 cent only stores. Some items students worked with plastic suction cup hooks, plastic sandwich bags and an electrical outlet adapter. The purpose of this exploration was to expose students to the potential of typographic solutions inspired from the everyday. I found each experiment to be equally inspiring.
I have always been enchanted with simplicity. I think that it is the obvious which is overlooked. The materials at the 99 cent stores are consistently looked at as if they are throw-aways but imagine if an alphabet based on simplicity could work as a language for those who suffered from visual diseases.
Working with the simple objects reminded me of what the original purpose of language is. We use language to communicate with others, and it think that it can be said that the majority of cultures somehow find their way into 99 cent stores, thus the culture has common elements as it is. Inventing a language from the items merely takes my concept to the next level.
When we look at Chinese, Japanese and Egyptian lettering, we see beautiful art forms. The same very much exists in my project. ...
Download paper

Summary

Typography is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content. Typography plays a dual role as both verbal and visual communication. Typography plays a dual role as both verbal and visual communication…
Author : magnusrutherfor

Related Essays

Graphics and Illustrations
Below, two graphic designers are discussed and both of them belong to totally different times. The first graphic designer discussed is Robert Brownjohn. He was one of the famous graphic designers in 1950's and 1960's. He designed the title of James Bond movies and did a lot of other remarkable work. The second graphic designer discussed is David Carson. He is one of the most famous graphic designers of today's world. He worked with the famous brands of today's world. The brands he worked with include Pepsi Cola, Nike, Armani etc. The similarity between the both designers is that they both...
8 pages (2008 words) Essay
Poetic "sincerity" in William Carlos Williams poem This Is Just To Say
This poem, disguised as a note glued on the refrigerator, could be interpreted in a multiple dimensions. There is no general agreement on the theme. "The poem could be concerned with the uselessness or self-entrapment of sexual desire, comparable to the expense of spirit in a waste of shame. There's the potential oedipal reading, with the boy thwarted in an attempt to comprehend his origin; to learn of it from his mother. Or there's the reading that would suggest self-referentiality; it is the poem itself that means nothing." (Matterson, 38) And there are scores and grosses of interpretations...
2 pages (502 words) Essay
Process and site design techniques
This paper discusses the process and site design techniques. The page design techniques have also been explained. Two websites have been critically analyzed for process, site design and page design.The outcome of this analysis is provided in this paper. The positive and negative aspects of the first and second generation websites have been observed and described.This report seeks to evaluate the design and construction of two websites based on conventional principles used in the designing of websites. This report also highlights the principles that have been used for the evaluation.Ware et al....
3 pages (753 words) Research Paper
Magazine Layout, Typography and Graphic Design
There was a man at Los Angeles International Airport who was worried about missing a plane. He had no wrist watch and could not locate a clock, so he hurried up to a total stranger and said "'Scuse me could you give me the time please"...
11 pages (2761 words) Book Report/Review
The impact of the new technologies is revolutionising typographic practice. How is typograhpy and the role of typographic designers changing to meet new challen
drew Haslam (2005), in their book Type and Typography, referred to the term as that concerned with the creation of typefaces and their arrangement to convey a message. (introduction)...
10 pages (2510 words) Essay
Typographer Matthew Carter
Although the process followed in the above type foundry was considered to be anachronistic, this activity helped Carter to create his own style in typography design (a sector that became soon the centre of Carter’s work in typography). During his visit in New York approximately in 1960 Carter had the chance to study the work of Herb Lubalin and Milton Glaser. It was the work of these two typographic designers that caused the transition of Carter from a ‘type-maker to a type designer’ [1]. It should be noticed that in New York Carter ‘joined Mergenthaler Linotype and began developing...
2 pages (502 words) Essay
Poster Design/Typography
I am deeply influenced by the works of Max Kissman and Reg Mombasso. Their illustrative and typographic styles have had a big influence on me. Max Kissman’s works are a great inspiration and the way he combines innovation and design to come up with great logos and posters is education in itself. The way he uses type design and type glyphs in his work is interesting and I want to be able to develop those abilities and be able to convey the messages through my designs. Reg Mombassa on the other hand is very famous for his work and I am deeply impressed by the way how he can interpret...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!