E-commerce can be between business to business (B2B) or even business to consumers (B2C). Therefore, e-commerce is actually conducting the whole of business online or if there still exists an operational offline real world shop of the business, then e-commerce can be used just for expansion purposes. 1
In this text, it is being assumed that a seller of leather goods is planning to go online through e-commerce. This seller has a very good repute in the market for selling the most premium leather goods. The company, Exquisite Leathers, has 5 branches all over the city and caters to the elite class. For now, it plans to open an online section so that it can expand its business even better.
There can be a number of reasons for which a company can go online. The first and foremost reason, which has been mentioned earlier as well, is that the company might want to expand. Expansion can be in terms of serving new customers. When a company goes online, they are now virtually accessible to anyone all over the world. Therefore, if Exquisite Leathers plans to make international customers, this is the best way to do it. When the company will be placed online, it will be accessible to leather good buyers globally. ...Show more