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Innovation Google - Essay Example

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Innovation Google

(Nielsen//Net Ratings 6/05, based on total number of unique visitors)", 50 percent of the audience are from outside the United States and the company is having 5,680 full time employees working for the betterment of the company, over the years we have seen so many new services started by Google, such as Google Earth, G-Mail, G-Talk, Google Books, Google Cash, Google Desktop, Google Adwords, Google Adsense, and Google Maps. The services that Google is providing is exactly by putting the needs of the customers first, although every website claims to put there customers first but not the case with Google, which doesn't offer anything that is not beneficial to the visitors/users, even the search engine is fast and easily loadable, it doesn't advertise anything that can prove to be distracting the visitors/users and exactly the same way they have taken very good care of small things that can create more value in the eyes of visitors/users, the Google co-founder L. Page has said that "The perfect search engine [Google] would understand exactly what you mean and give back exactly what you want", this is clearly showing the signs of highly innovated technology, as the matter of fact, it is Google's goal to provide the visitors/users the information they seek in an absolute form. Google has gained success and popularity in an unusual way, they haven't really done any advertisement of their own and also haven't run any such campaigns, but their success and fame is from the word of mouth, just like from one person to another, another strange thing one can notice about google is the first online company who's stated goal is to have its users leave its website as soon as possible, which means that they want every thing to work fast perhaps just on a click, the time taken by a query is even less than half a second, Google doesn't rely on big servers in fact they claim to have networked PCs that made their work so fast and innovative, another good thing found in google is that it has used a "Page Rank" technology in their search engine, through this technology they are able to rank websites that are mostly visited by the users for the purpose of information through Google, another technology used by google is "Hypertext-Matching Analysis" according to which each word's position and font and few other related things are detected, another interesting fact of Google is that it has advanced and innovated the technology at its paramount by making Google available at different devices other than computers, such as mobiles, palm PDAs, Japanese i-mode, j-sky and Ezweb devices, Google is also providing its wireless services to great market leaders of this era, vodafone, AT&T are to name a few, Google is having search pages in more than 35 languages and also they have the facility of the translation for users who are unable to understand English, and the best innovation so far that the company is managed to have is that if a user would ...Show more

Summary

When someone talks about innovation the mind involuntarily makes one think about a change, a positive change, which can simplify things more for both the parties the one who has brought the innovation and the one who is using the innovated service, over the years there have been so many web services came in view and so many failed to satisfy the need of users and other web surfers but out of few successful services the one that changed the thinking and the surfing habits of an internet user in extremely positive way is named as "Google".
Author : bsteuber
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