The industry has had its fair share of troubles and triumphs. Being cyclical in nature, there is no primary framework for success because demand and strategies alter through Economic conditions. Industry analysts contend that the most favorable barometer for the industry is Gross Domestic Product (GDP). The basis of the argument is that downturns within the industry coincide with economic recessions.
As technology advances and as the price of technology seems to keep escalating, communication media find ways to create game changing, revolutionary and cost-effective techniques. Media in turn look for ways to satisfy customer demands and to create competitive pricing options for commercial purposes. In other words, it is the demand of media and their strategies that create the competitive structure in which they develop their products. Needless to say, media still conduct their own market research through consolidating with their customers to find the best products to develop for the best solution.
According to marketing and advertising rules and guidelines, consumers always impress upon the advertisements they see.