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In the post war America when television was first introduced in the market, only local channels were broadcast and it had not penetrated into the depths of the society. But as time passed and technology developed, it has now become a part of every home even in remote corners of the world.


The early decade of television industry was dominated by the leaders of radio broadcasting and set manufacturers. After a series of reforms by the Roosevelt government to regularize the industry, the "blue book" which specifies the public service responsibilities of the broadcast license was introduced. It should be noted that from the early days, broadcast regulation in the US is based on two principles, i.e., federal license to broadcast is a privilege and not a right of the broadcaster and the federal government protects the property rights of the broadcaster while overseeing the program content. The regulations which are binding the industry even today are developed from these basic principles. In the early days, the broadcaster defended the logic of commercial broadcasting. Also there was competition among the broadcasters to retain their technical expertise to develop the broadcast quality. Hence, we can clearly understand that television industry had just born after the war and with the lack of national signal and the lagging behind in the quality of the programs; television was hardly seen as an alternate form of broadcast and entertainment.
When the television was first introduced in the market, it was in the homes of the rich and were kept in bars, the latter being the place where it reached ...
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