Got a tricky question? Receive an answer from students like you! Try us!

Research Skills for Marketing - Essay Example

Only on StudentShare
Undergraduate
Essay
Miscellaneous
Pages 5 (1255 words)

Summary

The study is descriptive in nature. All the questions are investigative in nature and it will lead to quantitative results. For each research question, certain criteria's will be identified after doing an industry research and standards are to be arrived. The sampling design adopted would be a clustered sampling getting samples from Universities, Corporate and other work related organizations…

Extract of sample
Research Skills for Marketing

Why the customers behave as this and what is the wrong found in the shop.
The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results.
9. Esty, Katharine, Richard Griffin, and Marcie Schorr-Hirsh (1995). Workplace diversity. A managers guide to solving problems and turning diversity into a competitive advantage. Avon, MA: Adams Media Corporation.
...
Download paper
Not exactly what you need?

Related Essays

Strategic Marketing College Research Paper
This paper aims to examine and analyze customer orientation perspective of strategic marketing, with a specific focus on customer orientation, consumer behavior and relationship marketing.…
7 pages (1757 words)
marketing research and information
This study is concerned about how customers, and even the public feel about J.Sainsbury, as a premier consumer enterprise, considering the fact that often traditional firms may find it difficult, or unwise, to evolve new stratagems to suit contemporaneous business, and unwilling to institute radical changes for better prospects.…
24 pages (6024 words)
Marketing Skills
It is also concerned with anticipating the customers' future needs and wants, often through market research."…
6 pages (1506 words)