Research Skills for Marketing

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The study is descriptive in nature. All the questions are investigative in nature and it will lead to quantitative results. For each research question, certain criteria's will be identified after doing an industry research and standards are to be arrived. The sampling design adopted would be a clustered sampling getting samples from Universities, Corporate and other work related organizations.


Why the customers behave as this and what is the wrong found in the shop.
The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results.
9. Esty, Katharine, Richard Griffin, and Marcie Schorr-Hirsh (1995). Workplace diversity. A managers guide to solving problems and turning diversity into a competitive advantage. Avon, MA: Adams Media Corporation.
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