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Research Skills for Marketing - Essay Example

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Research Skills for Marketing

The cost applied here also is very much important.
The data sources applied here are primary data. The information are collected only through the primary data i.e., collecting direct information from the respondents.
The research approaches include
Observational Research: which is just observing the buying behaviour of the customer
Survey research: This is done by conducting survey directly to the customers.
Behavioral Data: by finding out the traces of the purchasing behavior in the store, scanning data
The Research instruments include Questionnaire and by Qualitative measures
The expectations can be identified by setting up the questionnaires and conducting analysis and
by customer opinion.
Sampling Plan is the sampling unit ie., who is to be surveyed, here men,women and children.
The sampling size should be large so that the good analysis is done hence a sample of nearly
500 respondents are to be taken.
The sampling procedure is the probability sample.
The contact is done through mail Questionnaire, online interview and direct interview
3. COLLECTING INFORMATION:
The information is collected through feed backs like questionnaires, interviews and surveys.
4. ANALYZING THE INFORMATION:
The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results.
5. PRESENTING THE FINDINGS:
The findings here were on the
Arrangement of the products in the store.
The cost of the products.
The method of payments
Products available.
Methods of promotion.
The service availed.
6. MAKING THE DECISION:
Hence by conducting research in all these areas it is suggested to have a moderate price for the...
Why the customers behave as this and what is the wrong found in the shop.
The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results.
9. Esty, Katharine, Richard Griffin, and Marcie Schorr-Hirsh (1995). Workplace diversity. A managers guide to solving problems and turning diversity into a competitive advantage. Avon, MA: Adams Media Corporation. ...Show more

Summary

The study is descriptive in nature. All the questions are investigative in nature and it will lead to quantitative results. For each research question, certain criteria's will be identified after doing an industry research and standards are to be arrived. The sampling design adopted would be a clustered sampling getting samples from Universities, Corporate and other work related organizations…
Author : nya12
Research Skills for Marketing essay example
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