StudentShare solutions
Triangle menu

Global Branding In The 21st Century - Essay Example

Not dowloaded yet

Extract of sample
Global Branding In The 21st Century

Global branding managers increasingly need to find ways to speak to customers individually, or in smaller groups.
Global brand managers are able to communicate with their customers in ways never before possible. The opportunities of interfacing with individuals and smaller, carefully targeted interest groups, and the ability to reach them whenever and wherever they may be at any given moment, are unlimited. Global branding managers are exploring all this with a variety of approaches, making the Internet a flexible and ever-changing medium. Even branding managers, whose products cannot be obtained directly via the Internet, such as fast-food restaurants, use the Internet to communicate a favourable personality and the value of their services to create goodwill among their customers.
In the midst of all this, brand presence emerges as an important means of continuity and interfacing with other communication media. If not, new brands and brand marks, that surface almost daily on the Internet, can become extinct even before being recognized and accepted by the customer. The time span for creating new brands and brand marks has been shortened substantially through the availability of computers and a wide variety of computer software. ...Show more

Summary

The conference global branding in the new millennium is very important for marketing executives since it covers the following concepts. In looking at a huge number of websites that have all of a sudden surfaced in all sorts of commerce, it appears that many of the numerous cyberspace entrepreneurs feel that the Internet is simply another means of communication that requires little, if any, variation from the traditional means of promoting and selling products and services…
Author : grimeskeven
Global Branding In The 21st Century essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global Branding In The 21st Century"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Governance in the 21st Century
Although the United States suffered a great economic depression beginning with a stock market crash in 1929, the economic depression was not enough to displace America as one of the world’s power in the early 20th, mid-20th century. America managed to overcome her setbacks by significant nominal gross domestic product growths during World War II.
10 pages (2500 words) Essay
Evolution of the Global Economy, 1800 to the 21st Century
The father of communism, Karl Marx, once opined that the evolution society is characterized by the Hegelian nature of conflicts burnt of poverty and social inequalities that are reflected in the disparity of access to the production and distribution of resources that are evident in low salaries and wages.
8 pages (2000 words) Essay
E-Commerce in the 21st Century
It allows users to buy goods while sitting at the luxury of their home. It provides innumerable benefits to businesses; broadens the customer base, provides products a healthy brand equity, spreads the roots and reach of a company to name a few; which directly have a positive impact on the returns on investment of a company.
7 pages (1750 words) Essay
Module title:MARKETING&STRATEGY_Attitude Branding
However, attitude branding often involves the omission of the traditional brand logo in an attempt to appeal to consumers psychological beliefs
8 pages (2000 words) Essay
To what extent is marketing a hindrance or help to democracy in the 21st century
This paper will explore how this came to be, specifically addressing the issue on how marketing becomes a hindrance or positive force helping democracy in the 21st
13 pages (3250 words) Essay
21st Century Changes

The author states that the concept of Globalization itself has resulted in the diffusion of cultural norms amongst the societies. In the countries where cell phones did not previously exist, the market has expanded so much that it is now one of the most important market for the cell phone manufacturers.

3 pages (750 words) Essay
Reflection - 21st century skills
The students can make their performance better by looking at their teachers’ feedback; and, can improve their grades by comparing their results with their peers’. It is nice to
1 pages (250 words) Essay
21st Century America
cant threats during Clinton’s terms that extended to Bush’s time, and perhaps that which could be considered the most significant in the 21st century, is terrorism. The rise of Osama Bin Laden that disturbed the nation and the whole world shook mightily the peace, order and
1 pages (250 words) Essay
Global Branding
What is critical to note however, is the fact that organizations have to decide based upon the hierarchy of the different brand strategies out of which the firm has to actually choose and implement at the global level. It is also
12 pages (3000 words) Essay
Global Branding
The main idea is to have a culture that can support a brand and a brand that can provide employees with a culture they can stick with at work. Hofstede looked at culture based on various attributes that define how people
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation